Online Banner Advertising
Search engine marketing can be an excellent way to target relevant, active prospects looking for your product or service. However, other forms of online marketing, such as traditional banner advertising, should not be ignored due to their potential for developing brands and reaching large audiences effectively.
Banner advertising has become far more creative in recent years in response to the advances in online technology and the need to be more creative to attract attention, so there are now a wide choice of advertising options available. This form of online advertising activity can offer good opportunities to develop a brand image without the creative restrictions imposed by search marketing. There can be a diverse range of websites that will run your adverts, from large independent sites to smaller sites will tend to operate through an advertising or affiliate network.
Evaluating a site before entering into a contract, creating the adverts, measuring their effectiveness and managing multiple relationships are all issues that need to be considered when deciding upon an advertising programme, as well as whether to pay on a set fee basis, or pay for every 1,000 impressions (PFI) or by pay-per-click (PPC).
How Web Marketing Workshop can help
We provide both consultancy and implementation across a range of online marketing activities, drawing on our substantial experience of both online and offline marketing. Some of the services we can provide include:
- sourcing, evaluating and selecting websites that offer the best advertising value for your company
- producing advertising copy
- planning, implementing and evaluating entire online advertising campaigns
- providing detailed reporting and assessments.
If you would like to discuss the online marketing opportunities for your website, please contact us now for more information or request our FREE marketing assessment to get a new perspective on your site's potential.