Successful online PR activities can reach large audiences and boost your credibility at little cost. Depending upon your market sector, there can be a good selection of media, both on the web and offline, that is always on the lookout for good stories and content. An increasing number of websites now allow you submit your press releases online and then distribute these to subscribing journalists based on relevance.
Writing articles for use in publications is also a good way of increasing your visibility. Getting 'a plug' alongside an article, establishing your credibility and developing good content for your site can also be useful from a search engine marketing perspective.
Posting content on forums and newsgroups can provide good exposure for your business, although care needs to be taken not to violate usage policies. Use forums that allow to you plug a site in a profile and signature line and then provide high quality postings to boost your credibility.
How Web Marketing Workshop can help
Using our substantial experience of both online and offline marketing, we offer both consultancy and implementation across a range of online marketing activities. Some of the online PR services we can provide include:
- sourcing the most appropriate news, content and press release websites for your market
- producing press releases
- planning, implementing and evaluating public relations campaigns
- providing detailed reporting and assessments.
If you would like to discuss the online marketing opportunities for your website, please contact us now for more information. Alternatively, why not request our FREE marketing assessment to get a new perspective on your site's potential.