Search Engine Marketing / SEO Training Courses
If you would prefer to manage your search engine optimisation or pay-per-click advertising campaigns in-house, then you may want to consider a training course to learn the skills and techniques required. To get started, we offer a number of search engine marketing training courses for individuals or companies who want to develop their SEO and PPC skills.
We can offer a standard training module for these courses, or provide training for your own particular needs or requirements. Courses are held at your offices or in a training location of your choice and can include follow-up sessions or additional consultancy support if required.
You can find more information by visiting our specialist training website, Web Training Workshop, which includes more detailed information on the following courses:
In-house training courses
SEO can sometimes seem shrouded in mystery and technical-speak, yet the basics are easy to follow and should be applied to every website. You can discover more about the key elements of search engine optimisation with an SEO training course, which will prepare you with all the tools and techniques required to optimise your site and improve your website's ranking performance.
Pay-per-click advertising (PPC) is a powerful method of online marketing that can be highly targeted and very cost-effective. However, running a successful PPC advertising campaign (such as Google AdWords - see below) might not be as simple as it looks, so it's important to have all the skills in place before you begin spending your online budget. This training course will cover all the elements involved in creating and managing successful PPC advertising campaigns on Google and Bing.
Google AdWords is the most popular form of PPC advertising and also potentially a way to spend a lot of advertising budget very quickly. We provide a number of training options to help you get the most from Google AdWords, whether you are just setting up a new campaign or want to get better results from an existing account. Using a hands-on approach, this training course provides you with the knowledge and consultancy support to develop a targeted, cost-effective search advertising campaign.
This course is designed to train in-house marketing personnel the fundamentals of creating successful search engine marketing campaigns, from search engine optimisation and PPC advertising, to social media marketing and website analytics. It provides an overview of the key principles and techniques to consider as part of a website marketing strategy to improve the search visibility to prospective customers. Whether you have some search marketing knowledge or are completely new to this field, this course will prepare you with the groundwork to market your site effectively on search engines.
Link building is an important factor in developing search engine rankings and one that can be hard to make work well. This half-day course covers the different tools and techniques that can be used to build effective links into a website, whilst avoiding all the potential pitfalls along the way.
Once you start marketing your website you need to understand what techniques are working and what visitors to the site are doing. Using website analytics helps to provide the insights to review and refine your online marketing activity and Google Analytics is a powerful, free resource that is a 'must' for many websites. This training course will cover the principles of using Google Analytics, including how to set it up, what to look for, and how to interpret the data to your business advantage.
Using social media sites, such as Facebook and LinkedIn, Twitter or blogs, are now an unavoidable part of an online marketing campaign. Yet how can they be used effectively without being a drain on resources? This training course looks at the way companies can take advantage of this new form of communication and to measure the long-term benefits.
Using search engines in a business environment for research can be a valuable resource, but used badly can result in wasted time or incorrect information being found. This course is designed for companies or organisations to train their staff on the best ways to use search tools effectively, ranging from Google to specialised search tools, and how to evaluate the information that's found.
Scheduled training courses
We also run a number of scheduled courses for groups throughout Australia. These cover introductory search engine marketing techniques and the use of Google Analytics, as well as advanced training courses for Google AdWords. You can find more information on the courses and dates in the following cities by following the links:
- Sydney training courses & dates
- Melbourne training courses & dates
- Brisbane training courses & dates
- Perth training courses & dates
- Adelaide training courses & dates