Monthly Web Search and Marketing Newsletter: Subject Index (2008-11)

The monthly newsletter from the Web Marketing Workshop contains a range of news, ideas and tips about Internet marketing, search engine optimisation and other online marketing formats.

You can view the monthly archive of the newsletter here, or use the subject index below to find a issue covering your chosen subject. Pre-2008 newsletters can be found here, or those from 2012 onwards can be viewed here.

If you would like to subscribe to the newsletter, just submit your details using the form at the side of the page.

Search Engine Optimisation (SEO)

• Jul-11 - Benefits of landing page optimisation
• Jun-11 - Google provides guidance on building high-quality websites
• Apr-11 - Google changes its ranking algorithm
• Sep-10 - Search Engine Optimisation FAQs
• Oct-09 - Google confirms irrelevance of the keywords meta tag
• Apr-09 - Optimising the Title tag
• Nov-08 - Optimising videos for search
• Sep-08 - Understanding Google's PageRank
• Jul-08 - Optimising PDF documents
• May-08 - Moving a website's hosting or domain
• Feb-08 - Common SEO errors on websites

Pay-Per-Click Advertising (PPC)

• Dec-11 - New opportunities with Google AdWords
• Dec-11 - Getting the best from AdWords
• Dec-11 - Enhancing AdWords results
• Oct-11 - Explaining the Google AdWords advert auction system
• Aug-11 - Should PPC ads be run alongside high SEO rankings?
• Aug-11 - Google Introduces Top vs. Side Ad Performance Segmentation
• Jun-11 - Google updates its AdWords Editor tool
• Apr-11 - Longer headlines for selected adverts in AdWords
• Apr-11 - More advanced controls for location targeting in AdWords
• Oct-10 - PPC Advertising FAQs
• Aug-10 - Google offers Sitelinks in AdWords campaigns
• Aug-10 - New keyword targeting feature in Google AdWords
• Jul-10 - Using Impression Share data in Google AdWords
• Jun-10 - Google adds a broad match modifier to AdWords
• May-10 - Google launches its Remarketing tool
• Apr-10 - Google launches AdWords Search Funnels
• Mar-10 - Google's click-to-call phone numbers
• Feb-10 - Clicks vs. Visitors differences between Google AdWords and Analytics
• Dec-09 - Google's Promoted Videos available in Australia
• Sep-09 - Google introduces Bid Simulator tool for AdWords
• Aug-09 - Using the new Search Query Function in Google AdWords
• May-09 - Keyword Matching in Google Adwords
• Apr-09 - Google launches 'interest based' advertising
• Mar-09 - Yahoo! tests new format search adverts
• Dec-08 - Testing landing pages with Google's Website Optimizer
• Oct-08 - PPC management pricing models
• Aug-08 - New Google AdWords enhancements
• Jul-08 - Considering competitor activity with PPC advertising
• Apr-08 - Improving web page load times

Local Search Marketing

• Mar-11 - Optimise your Google Place!
• Feb-11 - Claim your Google Place!
• May-10 - Google's Local Business Center becomes Google Places
• Nov-09 - Google launches Place Pages for Google Maps
• Feb-09 - Targeting local business searchers

Links and Link Building

• Jul-11 - Tips for link-building directory submissions
• May-11 - Better link building strategies
• Dec-09 - 10 ways to develop high quality links
• Jun-08 - Attracting links with unique content
• Apr-08 - Website links and the 'nofollow' tag

Online Marketing Issues

• Sep-11 - Google Shopping becomes an important online shopping tool
• Jan-11 - What happened to our predictions for the online sector in 2010?
• Jan-11 - What do we predict for 2011?
• Jan-10 - A review of our predictions for 2009
• Jan-10 - What will be the main trends in 2010?
• Jul-09 - Successful email marketing campaigns
• Jan-09 - A review of our predictions for 2008
• Jan-09 - What is likely to happen in 2009?
• Dec-08 - Search marketing gains from the economic downturn
• Jul-08 - Mobile search marketing gains ground
• May-08 - Is online retail stagnating in Australia?
• Mar-08 - Has social networking peaked?
• Jan-08 - Review of predictions for 2007
• Jan-08 - Predictions for 2008

Social Media Marketing (SMM)

• Aug-11 - New Google+ estimated to be growing a million users a day
• May-11 - Google develops their social side with +1
• Dec-10 - Social Media Marketing FAQs
• Mar-10 - The Launch of Google's Buzz raises serious privacy concerns
• Oct-08 - Using LinkedIn for business networking
• Mar-08 - Has social networking peaked?
• Feb-08 - Social networking and search engine results

Website Analytics

• Nov-11 - Tagging marketing campaigns to get better Analytics data
• Sep-11 - Using Google Analytics to track e-commerce activity
• Sep-11 - Tackling shopping cart abandonment
• May-11 - A new look for Google Analytics
• Nov-10 - Website analytics FAQs
• Jul-10 - Google launches new AdWords reports in Google Analytics
• Feb-10 - Clicks vs. Visitors differences between Google AdWords and Analytics
• Nov-09 - Google Analytics introduces new Intelligence
• Oct-09 - Controlling visitor data through Google Analytic's Filter Manager
• Aug-09 - Using Custom Reporting in Google Analytics
• May-09 - Using Motion Charts in Google Analytics
• Apr-09 - Using the Keyword Positions Report in Google Analytics
• Mar-09 - Using the Site Overlay function in Google Analytics
• Feb-09 - Using goals in Google Analytics
• Nov-08 - 'Bounce rate' explained

Research & Statistics

• Oct-11 - Australia's online advertising spend up by 20% in 2010-11
• Sep-11 - Recent research on the Australian online retail market
• Jun-11 - Online advertising expenditure in Australia breaks new records
• Jul-10 - Bing gains market share over first year
• Apr-10 - Online advertising sees further growth in 2009
• Dec-09 - New Internet advertising figures released for the past quarter
• Sep-09 - Further growth in Australia's Internet advertising sector
• Jun-09 - Latest Internet advertising trends in Australia
• Mar-09 - Internet advertising continues to grow in Australia
• Nov-08 - Business Internet activity in Australia
• Sep-08 - Online advertising growth in Australia slows
• Jun-08 - A view of changing search habits
• May-08 - The impact of 'universal search' on search behaviour
• Mar-08 - Internet advertising growth in Australia
• Feb-08 - Online marketing for travel websites

Search Tools

• Nov-11 - Google makes personalised search more secure
• Oct-11 - Google Doodles become increasingly intricate and popular
• Jul-11 - Using Google's Insights for Search
• Mar-11 - Google accuses Microsoft of "cheating"
• Feb-11 - Yahoo takes Bing's search results
• Feb-10 - Google's Personalised Search
• Nov-09 - Twitter signs deals with Microsoft & Google
• Oct-09 - Introducing Google Sidewiki
• Sep-09 - Introducing Google Caffeine
• Aug-09 - Microsoft and Yahoo team up to take on Google
• Jul-09 - Microsoft launches Bing
• Jun-09 - Google's New Search Options Panel
• Jun-09 - Introducing Wolfram Alpha
• May-09 - Google makes changes to search results
• Dec-08 - Google's SearchWiki is launched
• Sep-08 - Google's search quality processes revealed
• Aug-08 - Will this be the search engine to rival Google?
• Jun-08 - Microsoft's new Live Search Cashback

Web Marketing News

• Mar-11 - JC Penney penalised for use of 'black hat' SEO techniques
• Feb-11 - Larry Page takes over as Google CEO
• Aug-10 - Yahoo! begins testing search results with Microsoft
• Jun-10 - Google introduces new search layout
• May-10 - Twitter announces a new advertising scheme - Promoted Tweets
• Apr-10 - Google wins legal battle in Europe over AdWords Trademarks
• Mar-10 - A good month for Microsoft
• Feb-10 - Google and the Mobile Internet
• Jul-09 - Google releases Wave
• Feb-09 - Wikipedia faces an editorial dispute
• Oct-08 - Google launches new web browser
• Aug-08 - Relaxation of Australian domain name rules
• Apr-08 - Google finalises DoubleClick acquisition
• Mar-08 - Microsoft's bid for Yahoo!

Online Advice and Tips

• Nov-11 - Google's puzzle a day
• Jun-10 - Top social media scams

 

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