Follow Our Regular Blog & Newsletter
We’ve been publishing a monthly newsletter since 2004 to inform customers about the latest trends and developments in the online marketing field, with a particular focus on search marketing and Google.
You can follow our regular blog posts on this website, or better still, sign up to our newsletter for a monthly summary of the main stories. You can also view a Subject Index which lists the most recent articles by category.
View the most recent blog posts here:
- Google Ads Local Actions Conversions
- Exploring New Search Themes in Google Ads’ PMax
- 5 Key Factors That Determine Optimal Search Rankings
- The Benefits of Google Store Visit Conversions
- GA4 vs. UA Conversion Discrepancies
- Google Discovery Ads Upgrade to Demand Gen Campaigns
- Brand Settings for Google Search and Performance Max Campaigns
- Data Differences & Thresholds in GA4 vs. UA
- Google’s Guidelines on Page Experience and Crafting Helpful Content
- GA4 Data Retention and Exploration Reports