Build Your Brand Online
Search engine marketing can be an excellent way to target relevant, active prospects looking for your product or service. However, other forms of online marketing, such as traditional display ads / banner advertising, should not be ignored due to their potential for developing brands and effectively reaching large audiences.
Display advertising has become far more creative in recent years in response to the advances in online technology and the need to be more creative to attract attention, so there are now a wide choice of advertising options available, including the display network as part of a Google AdWords campaign.
Develop a display ad strategy for your business
This form of online advertising can offer good opportunities to develop a brand image without the creative restrictions imposed by search marketing. There can be a choice of targeting options, from contextual marketing, to topic or audience related targeting, as well as remarketing campaigns to reach previous visitors to a website.
Evaluating a display network or the range of websites to be targeted needs to be carefully considered, as well as what type of adverts to use and how to measure the effectiveness of a display ads campaign. Advertisers also need to decide whether to pay on a set fee basis, or pay for every 1,000 impressions (CPM) or by pay-per-click (PPC).
How Web Marketing Workshop can help
We provide both consultancy and implementation across a range of online marketing activities, drawing on our substantial experience of both online and offline marketing. Some of the services we can provide include:
- sourcing, evaluating and selecting websites that offer the best advertising value for your company
- producing advertising copy
- planning, implementing and evaluating entire online advertising campaigns
- providing detailed reporting and assessments.
If you would like to discuss the online marketing opportunities for your website, please contact us now for more information or request our FREE marketing assessment to get a new perspective on your site’s potential.