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Targeting Your Customers

Go Where Your Customers Go

Like any marketing activity, online marketing is all about understanding your customers – or potential customers – and knowing what they do and where they go, so that you can then communicate with them effectively. If you can reach your potential customers in a timely and relevant matter, they are more likely to respond to you.

Your market research, or past sales history, should provide a lot of good information about your typical customers – their age range, gender, geographic location, job functions (if applicable) and more. With online marketing, you can also find other information about users and their browsing behaviour to help target your marketing campaigns and messages.

With search marketing campaigns, keyword information can usually provide good insights into people’s needs and how they might be thinking about a product or service. You can also views past trends and target your campaigns accordingly to maximise your position in the market.

The power of search marketing

Search marketing is also a very powerful tactic in your online marketing strategy. You will place your message in front of people when they are interested and searching for the product or service you provide. By presenting your message to these potential customers in a relevant matter, and backing up your sales approach with appropriate online content and a user friendly experience, you will be more likely to achieve the desired result.

Other tactics have a role too, from remarketing campaigns and other brand-building display ad campaigns, to social media activity, email marketing or affiliate campaigns, the online marketplace provides a variety of channels to reach your market in a timely and relevant manner.

Web Marketing Workshop can help you at each stage of the process, from the initial research of your target audience, to planning your strategy and implementing your campaigns with maximum effect. Want to find out more? Contact us now to ask the questions that matter to you, or request a FREE website marketing assessment.

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