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Search Engine Optimisation (SEO)

Essential SEO For all Websites

Using search engine optimisation is the best long-term solution for websites to achieve high search engine visibility. Search engine optimisation is one of the primary ways that a website can maximise visitor traffic from the web at a potentially low cost. In fact, we believe that every business website should include search engine optimisation within its design and structure, integrated throughout its content on each page.

Your site may be new, or competing in a broad market with high volume search term usage, that makes it very difficult to achieve top ranking positions for the best terms, but good volumes can still be achieved from search engine optimisation.

Alternatively you could be operating in a focused niche sector or regional market where a high ranking position can be achieved more easily and you will attract low volume but highly relevant visits. Again, search engine optimisation will be one of your best investments when marketing your site.

Either way, your website can attract visits from prospective customers through the use of effective SEO. As Google dominates the search market, the main focus must be to target better rankings on this resource, and so both established as well as new websites must adopt a search engine strategy as a core online marketing principle.

What to consider with search engine optimisation

When embarking on a search engine optimisation programme to support the rankings for your website, you will need to consider a number of issues, including:

  • which search terms will give you the best results immediately and in the long-term?
  • how well is your site being found and indexed by Google and the other main search engines, and are there any issues with this process?
  • will the optimisation of your page content and metatags be working together as effectively as possible?
  • does your site have a link building strategy to support your link popularity?
  • what advantages can be gained from developing a search engine optimisation strategy alongside pay-per-click advertising?

How Web Marketing Workshop can help

As we have over 20 years experience of implementing search engine optimisation campaigns for a wide range of business websites across different market sectors, we can advise you about the opportunities your site may currently have and what you should be working towards.

We can also:

  • research the most appropriate search terms for your market that can give your site the best ranking opportunities, then develop the search engine optimisation on your site, retaining the current look and feel as much as possible
  • ensure that your site is being indexed correctly by Google and there are no issues with the way the search engine interacts with your website
  • support your search engine optimisation strategy by developing the link popularity of your site, or your search marketing through the supplementary use of pay-per-click advertising.

For more information please contact us now. Alternatively, why not request our FREE marketing assessment to discover what search engine marketing opportunities may exist for your site.