Targeting Your Local Catchment
Ensuring that your online business is being found by your local target market is like any other marketing strategy – you need to know how your potential customers look for information and then make sure you’re coming up in front of them.
Local search marketing is one of the core ways to reach this audience and can work for any size of business and for any business market, whether regional or local. With mobile search being a vital part of a local search campaign, companies can take advantage of a range of tools to gain visibility and visits to their website or location.
Local search engines
The days of flicking through a Yellow Pages directory are long gone, as more and more people turn to Google or local online search directories to find the business or service in their area. So if your company doesn’t appear within the search results that your potential customers will be looking at, then you’re missing out on business. And that’s where we can help.
At Web Marketing Workshop, we can support your business to get the most out of marketing your regional or local business on the web – whether, for example, you’re targeting NSW, Sydney or Manly.
We’ll make sure that your business appears in the right places, such as on Google My Business, so that when your next customer is searching the web, you’ll be there to provide the information and contact details they’ll be looking for.
Ensuring local marketing coverage
We can help to market your site in a number of ways, such as:
- optimising your website so that it ranks for the search terms your local customers are using
- creating sponsored adverts to increase your coverage in the search results
- ensuring that your business appears on local map searches
- building links into your site and adding your business to other local web directories
- advising you on the best ways to use your website to convert visits to sales most effectively.
So if you think that web marketing won’t work for you because your market’s too small, then think again! You need to make sure that your business is there when your customers are searching and since local search marketing can be easier to achieve high rankings quite quickly, the costs aren’t as high as you might expect.
If you would like to know more about local search marketing for your business, then contact us now for more information or request our FREE marketing assessment to discover what you might need to do to improve your website marketing.