Harness The Power of Search Engines
Search engine marketing is likely to be the core of your online marketing strategy and it’s also the primary focus of our business.
We believe that search engine marketing – whether through search engine optimisation (SEO) or paid search advertising (such as Google Ads) – is a vital part of any online marketing campaign, and so it’s where we devote our time to achieving the best results for our clients.
If you’re not sure about the role of search engine marketing for your business, let’s talk. We can put together some proposals for the management options you might have to drive more visitor traffic from search to your website, and what the likely costs and results may be.
Test the market with Google Ads (AdWords)
You may not have used search marketing in the past but if you want to test the market, an initial test campaign with Google Ads would be the best option. We can help create a new account for you, research the keywords your target audience is using, build an efficient campaign structure and write appealing ads to attract clicks to your site. We’ll then review the results with you and discuss the best approach to take.
Ecommerce retailers may choose to use specialist Google Shopping campaigns which can be very effective, or charities and not-for-profits can take advantage of Google Ad Grants to receive some free advertising each month.
If you’re already using Google Ads or Bing Ads, we can provide a FREE review your account and the recent activity, and provide our feedback and recommendations on the results and possible areas for improvement. We also provide Google Ads training courses around Australia, either in small groups or as in-house training, so that you can learn the best practice techniques to implement your own campaigns.
Invest in an SEO strategy
With search engine optimisation, we can explain the methods in a clear, non-technical manner and help to plan and implement the best strategies for your website and budget, using a combination of ‘onsite’ content targeting and design factors, and ‘offsite’ links from third party websites. Again, we also offer SEO training courses to dispel the myths that are often peddled about this core marketing activity.
Our workshop approach gives you a tailored solution for your website and market, and we pride ourselves in giving our customers an honest and transparent approach to search engine marketing. This compares to the technical jargon and misleading claims that some agencies peddle, and which unfortunately burdens this market with disappointing results for some companies.
Take the first step
If you would like to find out more about how we work, please contact us now for an initial discussion, or you can request our FREE marketing assessment to discover what search engine marketing opportunities there are for your website.