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Website Marketing Training

Develop Your Own Skills for Success

Sometimes the whole field of website marketing can seem too confusing or overwhelming, so you might want to consider attending some training to better understand the concepts and techniques.

This might be for you to run your own website marketing strategies, or search engine marketing campaigns, or perhaps to help get more from Google Analytics. Or you may just want some more background knowledge to assess what you’re being told by suppliers.

Either way, we provide a range of training courses either in a small group setting, or with one-on-one sessions focused on your specific objectives and website issues. We’ve been training companies in search engine optimisation and pay-per-click advertising techniques since 2002, and more recently our Google Analytics training has become one of our most popular courses.

Our training courses are provided through our specialist training division – Web Training Workshop – and run by Clive Hawkins, who has over 20 years’ experience in the website marketing sector. He also runs regular courses through the University of Sydney’s Centre for Continuing Education.

Choose the course for you

Whether you prefer training as part of a group, or to have a tailored training session in-house, we can offer a course that suits you and covers some of the key issues that are important for any website marketer:

Search engine optimisation (SEO) techniques – SEO can sometimes seem shrouded in mystery and ‘tech-speak’, yet the basics are easy to follow and should be applied to every website. You can discover more about the key elements of search engine optimisation with an SEO training course, which will prepare you with all the tools and techniques required to optimise your site and improve your website’s ranking performance.

Google AdWords management – Google AdWords is the most popular form of PPC advertising and also potentially a way to spend a lot of advertising budget very quickly. We provide a number of training options to help you get the most from Google AdWords, whether you are just setting up a new campaign or want to get better results from an existing account. Using a hands-on approach, this training course provides you with the knowledge and consultancy support to develop a targeted, cost-effective search advertising campaign.

Using Google Analytics – Once you start marketing your website you need to understand what techniques are working and what visitors to the site are doing. Using website analytics helps to provide the insights to review and refine your online marketing activity and Google Analytics is a powerful, free resource that is a ‘must’ for many websites. This training course will cover the principles of using Google Analytics, including how to set it up, what to look for, and how to interpret the data to your business advantage.

Ask about our other training courses, or visit our Web Training Workshop website for more details and upcoming dates.

Or please contact us directly and let us know what training you need, where and when. We’ll be happy to help.