New Additions to Google Analytics 4 in 2025
As Google Analytics 4 (GA4) continues to be developed and enhanced by Google, there have been some recent additions to the tool with some new…
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Chart Annotations Added to Google Analytics 4
Annotations allow users to add notes directly to Google Analytics 4 (GA4) reports, making it easier to record events, explain changes in data, or highlight…
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Google Announces “ThoughtNet”: Search the Internet with Your Mind
In a move that has left tech enthusiasts buzzing, Google has today unveiled “ThoughtNet,” a groundbreaking neural interface that allows users to search the Internet…
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Data Discrepancies between Google Analytics and Search Console
When using both of Google’s reporting tools for SEO – Analytics and Search Console – even the most similar metrics, such as sessions and clicks,…
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Research with Google Ads Transparency
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…
Search Trend Insights in Google Ads
Search trend insights is a useful feature in Google Ads that helps advertisers understand the search interest for products and services relevant to their businesses.…
The Importance of Mobile-First Indexing
Recent statistics show that up to 59.4% of all web traffic globally comes from mobile devices. This makes mobile-first indexing more crucial than ever for…
New Performance Max Features in Google Ads
In our continuing series on Performance Max (PMax) campaigns, we now take a look at some new features coming in 2025. These new controls and…
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Google Change Disrupts SEO Tools
Google made a significant change to its system last month that caused many popular SEO ranking and data tracking tools to stop reporting results for…
Key Google Ads Changes in 2024
Google is constantly making new updates to the Google Ads platform. These are the main changes in 2024 and how they will impact 2025: Increased…
7 Key SEO Changes in 2024
Throughout 2024 Google introduced a number of changes within their search algorithms and results pages that impacted SEO, and not always for the better. Here…
Enhanced Conversion-based Customer Lists in Google Ads
This month we take a look at using the new enhanced conversion-based customer lists in Google Ads, which is a follow up to our previous…
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GA4 Changes Impacting Onsite Click Actions
Google Analytics 4 has recently been experiencing issues with the accuracy in reporting key events (such as Google Ads conversions) on websites, including the click…
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A Background on Googlebot Crawling
A necessary process for web pages to show up in Google Search results is the automated crawling of websites that are publicly available. Googlebot is…
Insights on Google PMax and Search Campaigns’ Overlap
Data on Google ads from both Performance Max (PMax) and Search campaigns indicate that they can show simultaneously and overlap with each other. This isn’t…
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