Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google’s Privacy-First Web Announcement
Google recently announced that it’s charting a course towards a more privacy-first web, with the phasing out of third-party tracking cookies. What does this now…
Google Ads Makes Responsive Search Ads the Default
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
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Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Google Ads Updates Phrase & Broad Match Modified Keywords
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
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