Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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Why 301 Redirects Are Important For SEO
You may sometimes hear reference to ‘301 redirects’ as these can be an important tool as part of an SEO strategy. They have become more…
Google Introduces Goal Optimised Shopping Campaigns
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…