Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Understanding Canonical URLs
If your website contains any single pages that may be viewed under multiple URLs, or different pages that have very similar content, Google will see…
Discover the Wayback Machine
Things can change often and quickly on the web, but for a record of past websites, the Wayback Machine has always been a great point…
Google Shows New Website Icons in Mobile Results
Over the past month, Google has been showing small icons for each of the organic search results displayed on mobile and tablet screens. The new…
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