Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
What is Google RankBrain?
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Bing Ads becomes Microsoft Advertising
Microsoft announced at the end of April that they are rebranding Bing Ads – their paid search service – as Microsoft Advertising. It would appear…
Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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Google’s Test My Site Gets a Full Re-build
As the mobile web is still the most widely used platform where people turn when they want to know, go, do or buy, it’s important…
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