Project Beacon For Local Search Marketing
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
Google’s Focus on Website Connection Security
In January 2017 Google’s Chrome Web browser began to indicate connection security with an information icon in the address bar. Historically, Chrome had not explicitly…
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Google “Simplifies” AdWords Ad Rotation Settings
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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Tips for Google Merchant Centre & Shopping Campaigns
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Post Code Targeting for AdWords in Australia
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Call Bid Adjustments in AdWords
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…