Google Ads Bid Strategy Report
A useful report within Google Ads is the bid strategy one which is an important tool to understand how Smart Bidding strategies on Search are…
Coronavirus and Google Ads Management
Recent stats from the U.S. state that due to Coronavirus, visits to bricks and mortar stores in the week prior to March 25th compared to…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
Using the Performance Planner Tool in Google Ads
Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
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New Removals Report in Google Search Console
At the end of January Google announced the launch of a new version of the Removals report in Search Console. The report allows site owners…
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Core Updates in Google’s Search Algorithms
Google is constantly updating its search algorithms to give searchers the best user experience with the most relevant results for their search. In turn, SEOs…
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