Changes to ‘nofollow’ Link Identifiers
A key element of website links and their use in link building and SEO has been the use of “nofollow” link attributes. These link controls…
Google Introduces New Slider Setting to Target Similar Audiences
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
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Google Faces Antitrust Investigation by 50 US States and Territories
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
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Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…