Google Ads Changes Location Reporting
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…
Activating Data Tracking in the New Google Analytics 4
Following on from last month’s announcement of the new Google Analytics 4 tracking and reporting system, we are continuing this theme with a series of…
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Updates to Report Editor in Google Ads
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
Using Auction Insights in Google Ads for Competitor Analysis
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
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The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Google to Start Indexing HTTP/2 Sites
Google has recently announced that its Googlebot ‘spider’ (which indexes web pages) will start crawling some sites over the new HTTP/2 protocol from November 2020.…
New Products and Features for Google Ads
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Using Google Ads Local Campaigns
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
Controlling Data Use in Google Analytics
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
10 Common WordPress Security Mistakes
In a follow up to our blog published last month, ‘WordPress Version 5.5 – The Importance of Auto-Updates’, we now take a look at 10…