Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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Google Ads Top Signals Provide More Insight into Bid Strategies
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
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Google Ads Automation for the ‘New Normal’
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
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Google Plans New Advertiser Verification Process
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
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