Google’s Change to Country Domains
In April 2025 Google announced an update to its use of country code top-level domains and explained how its approach to localising search experiences has…
Google Search Console Enhancements: Integrated Insights & Annotation Tools
Google has recently rolled out major enhancements to Search Console Insights, alongside starting to test a long‑requested annotation feature in Performance reports. These updates to…
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Best Practices for Optimal Google Ads Campaign Structure
A well‑organised Google Ads account is fundamental for efficient budget control, high relevance, robust Quality Scores and reduced costs. We look at some of the…
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7 Ways to Improve the Performance of a Google Ads Campaign
When creating and managing Google Ads campaigns it’s critical to ensure that all the elements are correctly in place from the start, to get optimal…
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Google Introduces AI Max for Search Campaigns
Google recently announced the launch of AI Max for Search Campaigns which is a comprehensive suite of targeting and creative enhancements that it claims brings…
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Google Launches AI Mode for Search
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Key Takeaways From Google Marketing Live 2025
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
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Google Ads Smart Bidding Exploration
Google recently announced its biggest update to Ads bidding in over a decade with Smart Bidding Exploration. This includes a significant new function – flexible ROAS…
Best Practice Keyword Research
It’s imperative for successful SEO and paid search marketing campaigns to do keyword research correctly or their performance can be significantly hindered, so we now…
The Top 5 Strategies for Google Ads Smart Bidding
Choosing the right Smart Bidding strategy in Google Ads is crucial for achieving campaign goals. Whether the focus is on controlling costs, maximising revenue, or…
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New Additions to Google Analytics 4 in 2025
As Google Analytics 4 (GA4) continues to be developed and enhanced by Google, there have been some recent additions to the tool with some new…
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Chart Annotations Added to Google Analytics 4
Annotations allow users to add notes directly to Google Analytics 4 (GA4) reports, making it easier to record events, explain changes in data, or highlight…
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Google Announces “ThoughtNet”: Search the Internet with Your Mind
In a move that has left tech enthusiasts buzzing, Google has today unveiled “ThoughtNet,” a groundbreaking neural interface that allows users to search the Internet…
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Data Discrepancies between Google Analytics and Search Console
When using both of Google’s reporting tools for SEO – Analytics and Search Console – even the most similar metrics, such as sessions and clicks,…
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Research with Google Ads Transparency
Google recently launched a game-changing tool for marketers and businesses known as Google Ads Transparency that enables the viewing of competitors’ Google Ads for free…