Alternative Search Engines
Despite Google’s dominance of the search market – particularly in the English speaking world – there are other search engines available which some people do…
Automated Bid Strategy Status in Google Ads
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
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How Smart Campaigns Can Help Small Businesses
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
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Page Experience and Search Rankings
A significant part of any website marketing strategy is to consider page experience and the overall user experience (UX) of a site, as this can…
Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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