After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
Continue Reading Google Introduces New Automated Bidding Controls for Ads→
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Microsoft announced at the end of April that they are rebranding Bing Ads – their paid search service – as Microsoft Advertising. It would appear…
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
Continue Reading Cross Device Activity Added to Attribution Reports in Google Ads→
