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Introducing Google Merchant Center Next

Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the new look and experience, there are also some new tools available to users.

One of which is Product Studio which helps businesses to create product imagery using generative AI. This brings the benefits of generative AI to businesses of all sizes, helping them easily create unique and tailored product imagery for free and get more value from the images they already have. It can also generate scenes, increase image resolution and edit backgrounds.

This tool was released in Australia in March 2024. These are a few of the key features:

Add custom product scenes
Create new imagery based on changing marketing needs, whether seasonal, campaign-based or simply experimental, without the added cost of new photoshoots.

Remove a distracting product background
Businesses can quickly remove a complex background in Product Studio, for example to make a plain white background for a product image.

Quickly increase resolution
Improve the quality of small or low-resolution images without having to reshoot a product.

Producing creative can be a headache for many SMEs, but Product Studio’s free tools offer a potential solution as they enable quick testing of diverse creative strategies, saving valuable time and resource.

Assuming this technology works as well as the demos show, advertisers can make creatives faster than ever. The custom product scenes alone is a useful function as it integrates real product photos with near-unlimited opportunities. This should be a massive win in both time-savings and volume for advertisers that love testing creative.

You can read more about Product Studio.

If you want to know more about how the use of generative AI can enhance your business’s creatives, please get in touch.