Introducing Google Merchant Center Next
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
Continue Reading New Innovations with the AdWords Experience→
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
Continue Reading Tips for Google Merchant Centre & Shopping Campaigns→
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
Continue Reading Shopping Ads Now Target Mobile Users on Google Images→