Google Ads Local Actions Conversions
In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
Exploring New Search Themes in Google Ads’ PMax
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
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The Benefits of Google Store Visit Conversions
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
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Google Discovery Ads Upgrade to Demand Gen Campaigns
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
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Brand Settings for Google Search and Performance Max Campaigns
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
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Free Product Listing Optimisation for Google Shopping
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
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Using Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google AI for Video Advertising
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
Predictions About How AI Will Impact Google Ads
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
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Adding Values to Conversions in Google Ads
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
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Google Updates its Worldwide Ads’ Trademarks Policy
Trademark protection and preventing advertisers targeting ads at competitors has long been a controversial issue with Google Ads. However, there has always been some controls…
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Google Unveils Merchant Center Next
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, a new simplified version of Merchant Center called Merchant…
Future AI Plans for Google Ads
At Google’s recent Marketing Live conference, where they focus on new developments in their product range, the main focus was on the promotion of their…
Counting Methods for GA4 Conversions
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
Common FAQs About Privacy and Google Ads
Marketers who use Google Ads want to make their ads are targeted as possible, particularly through search and display options. However, from the consumer viewpoint,…