Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
Continue Reading Post Code Targeting for AdWords in Australia→
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
