Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
Continue Reading How Smart Campaigns Can Help Small Businesses→
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
Continue Reading Google Discovery Ad Campaigns Now Available Globally→
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
Continue Reading Retail Category Reporting for Search & Shopping Ads Performance→
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
Continue Reading Google Ads Top Signals Provide More Insight into Bid Strategies→
Digital marketers can utilise machine learning and automation to help embrace and adapt to the ‘new normal’ after the current coronavirus crisis subsides, by making…
Continue Reading Google Ads Automation for the ‘New Normal’→
At the end of April, Google announced that they plan to extend their identity verification for all Google Ads advertisers, which will provide greater transparency…
Continue Reading Google Plans New Advertiser Verification Process→
