Google Ads Changes Location Reporting
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…
Updates to Report Editor in Google Ads
There have been several updates released recently to the Google Ads Report Editor which will feel more similar to Data Studio, making it easier to…
Using Auction Insights in Google Ads for Competitor Analysis
The Auction Insights sections in Google Ads offers a wealth of information about where competitors are bidding against your business. This is important information as…
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New Products and Features for Google Ads
During October Google Ads introduced some new automation features and campaign types to take advantage of machine learning to serve campaigns across Google’s properties. These…
Using Google Ads Local Campaigns
Google Ads Local campaigns are designed to help businesses provide their potential customers in their local area with the information that they need to decide…
Automated Bid Strategy Status in Google Ads
In our continuing series of articles about automated bid strategies in Google Ads, we now take a look at how – when checking campaign performance…
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How Smart Campaigns Can Help Small Businesses
Google recently rolled out Smart campaigns to all 150 countries where Google Ads is available, to assist small businesses that are looking for tools to…
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Google Discovery Ad Campaigns Now Available Globally
Google recently made Discovery Campaigns available globally for Google Ads. This type of campaign helps to reach consumers in the moments when they’re open to learning…
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Retail Category Reporting for Search & Shopping Ads Performance
Google recently introduced retail category reporting to make it easier to understand how both Search and Shopping campaigns are performing if they’re running concurrently. This…
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Google Ads Top Signals Provide More Insight into Bid Strategies
In a continuation in our blog series on how smart bidding and automated bid strategies can help advertisers drive performance while saving time ( Google…
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