The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
Continue Reading Google Smart Shopping Campaigns – Pros & Cons→
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
We can all feel like Google Ads needs an explanation at times, and now Google has added a new ‘Explanations’ feature for users. This is…
In a follow-up to our previous blog post in April 2018 – How Good Is AdWords Automated Bidding? – we now take a look at automated…
Continue Reading Automated Ads Bidding – Best Practice and Strategy→
Further to our blog post on June 7th 2019: Google Introduces New Automated Bidding Controls for Ads, at the ‘Google Marketing Live‘ show in the…
Continue Reading Google Introduces New Slider Setting to Target Similar Audiences→
In a recent development, fifty US states and territories, led by Texas, announced an investigation into Google’s “potential monopolistic behavior” as regulators are growing more…
Continue Reading Google Faces Antitrust Investigation by 50 US States and Territories→
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
Continue Reading Over 50% of Google Searches End Without a Click→
