Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
Continue Reading Using the Performance Planner Tool in Google Ads→
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
Continue Reading Google Smart Shopping Campaigns – Pros & Cons→
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
Google Ads recently rolled-out lead form extensions (as a beta version) for search ads on mobile and tablet devices. These forms capture interest when potential…
