Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
Continue Reading Google “Simplifies” AdWords Ad Rotation Settings→
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
Continue Reading Tips for Google Merchant Centre & Shopping Campaigns→
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
Continue Reading Post Code Targeting for AdWords in Australia→
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
