How Helpful Are Google Ads Support Calls?
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Changes to the Search Terms Report in Google Ads
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google’s Expanded Text Ads to be Phased Out in June 2022
Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
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Controlling Ad Personalisation by Google and Other Networks
Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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The Benefits of Attribution Model Reporting
Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
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Mobile App Performance in Google Display Ads
Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
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Image Extensions Introduced into Google Ads
Google recently launched image extensions within Google Ads to all advertisers. It had previously been running these in a beta program since July 2020, which…
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Google Ads Reorganises its Smart Bidding Strategies
From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
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Google Ads Bid Levels – Improvement Through Quality Scores and Rank
First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
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Google Ads Makes Responsive Search Ads the Default
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
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Google Ads Updates Phrase & Broad Match Modified Keywords
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
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Would Google Really Exit the Australian Search Market?
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
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Responsive Search Ads Asset Report in Google Ads
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
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Google Ads Changes Location Reporting
Google has recently “simplified” the location reports in the Google Ads UI by consolidating Locations reporting into one report. The old Geographic and User location…