Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
Continue Reading Google Releases New Audience Targeting in AdWords→
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
Continue Reading Google Introduces ‘Maximize Conversions’ with Smart Bidding→
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
Continue Reading AdWords Quality Score Reporting is Improved→
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
Continue Reading Google Rolls Out Smart Display Campaigns for AdWords→
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
