By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
Continue Reading Over 50% of Google Searches End Without a Click→
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
Continue Reading Google Introduces New Automated Bidding Controls for Ads→
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
Continue Reading Cross Device Activity Added to Attribution Reports in Google Ads→
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
Continue Reading Average Position Metric to Disappear from Google Ads→
