Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
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Google Rolls Out More Defenses to Thwart Clickjacking
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
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Google Introduces Smart Goals Optimisation in AdWords
Conversions are a key metric for AdWords accounts, to help advertisers make better use of their ad spend. However, some companies haven’t got conversion tracking…
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Google adds new features to the AdWords Display Network
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
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