Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Google Introduces New Automated Bidding Controls for Ads
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
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Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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