When to Use Dynamic Search Ads in Google Ads
Dynamic Search Ads (DSAs) are a part of Google Ads that use your website’s content to target your ads to searchers and can help fill…
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The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Calculating Conversion Values for Google Ads
With the increasing use of automated bid strategies in Google Ads and the focus on conversion value or ROAS (Return On Advertising Spend) it’s important…
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Using Experiments in Google Ads
Google Ads provides advertisers with the opportunity to create experiments for ad campaigns, which can enable users to understand the impact of any planned changes…
Using Auto Applied Recommendations in Google Ads
In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts unless the…
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Bid Controls in Google’s Smart Shopping Campaigns
Continuing our series of articles on Google Ads Shopping campaigns, and as a follow up to our recent focus on Ad Extensions in Google Shopping…
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Upgrading to Performance Max Campaigns
In a follow up to our November 2021 blog, Google Ads Rolls Out Performance Max Campaigns, we now take a look at upgrading to Performance…
Ad Extensions in Google Shopping Campaigns
The addition of ad extensions for traditional Search Campaigns in Google Ads is common practice these days, as they can be added for no additional…
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How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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Using Local Inventory Ads In Google Shopping Campaigns
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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Refresher – Google Ads Smart Bidding & Automated Bid Strategies
In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
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‘New Customer Acquisition’ Goal for Smart Shopping Campaigns
Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
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Google Ads Rolls Out Performance Max Campaigns
In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google’s Important Update on Display Campaigns and Targeting Expansion
Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
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How Helpful Are Google Ads Support Calls?
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…