Coronavirus and Google Ads Management
Recent stats from the U.S. state that due to Coronavirus, visits to bricks and mortar stores in the week prior to March 25th compared to…
Coping with Coronavirus
The coronavirus (COVID-19) pandemic has rapidly become a global concern over the past few weeks, and with the news dominated by regularly changing events, one…
Using the Performance Planner Tool in Google Ads
Performance Planner is a useful tool in Google Ads (which is available under the Tools menu) that provides directional insights into how changes could impact…
Continue Reading Using the Performance Planner Tool in Google Ads→
The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Google Smart Shopping Campaigns – Pros & Cons
The new Smart Shopping campaigns in Google Ads are designed to simplify campaign management, maximise conversion value and expand advert reach. This campaign type combines…
Continue Reading Google Smart Shopping Campaigns – Pros & Cons→
Bid Adjustments vs. Auto Bidding in Google Ads
Bid adjustments in Google Ads have been available for some years and provide a key management tool to help advertisers control their ad rankings and…
Continue Reading Bid Adjustments vs. Auto Bidding in Google Ads→