All AdWords advertisers are now being moved over to the new look ‘AdWords Experience’ and this is being encouraged by Google with some new innovations…
Continue Reading New Innovations with the AdWords Experience→
It will soon be posible to get visitors to a landing page from AdWords faster with parallel tracking. As technology enables more assistive experiences, consumer…
Continue Reading Quicker Landing Page Loading With Parallel Tracking→
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
Continue Reading Google “Simplifies” AdWords Ad Rotation Settings→
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
Continue Reading Tips for Google Merchant Centre & Shopping Campaigns→
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
Continue Reading Post Code Targeting for AdWords in Australia→
