Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…
Google Releases New Audience Targeting in AdWords
Engaging both new and loyal customers is just as important to an online business, and so to help attract more potential new customers, Google has…
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Google Introduces ‘Maximize Conversions’ with Smart Bidding
Google recently introduced a new AdWords Smart Bidding strategy called ‘Maximize Conversions’. The aim of this is to enable AdWords managers to get the most…
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AdWords Quality Score Reporting is Improved
During May Google began rolling out several improvements to Quality Score reporting that make it easier for advertisers to get more visibility into these scores.…
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Google Rolls Out Smart Display Campaigns for AdWords
Smart display campaigns began rolling out to all AdWords advertisers from the end of April, with the intention of letting users reach more customers easily…
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Google AdWords Exact Match Close Variants
Over the coming months Google AdWords is expanding close variant matching to include additional rewording and reordering for exact match keywords. This is to ensure…