Google’s Changes to AdWords Daily Budgets
The AdWords daily budget is calculated by Google over a month-long billing cycle, based on 30.4 days. Due to the daily fluctuations in traffic and…
Google “Simplifies” AdWords Ad Rotation Settings
Ad rotation is the way that Google delivers ads on both the Search Network and the Display Network. If there are multiple ads within an…
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Tips for Google Merchant Centre & Shopping Campaigns
At a recent Google presentation about using the Merchant Centre feeds and AdWords Shopping campaigns, a range of insights and tips were presented which aim…
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Post Code Targeting for AdWords in Australia
Google has recently expanded the option for geo-targeting of ads at the post code level across Australia. This appears to be a good opportunity for…
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Call Bid Adjustments in AdWords
Click-to-call ads have been available in AdWords for the past seven years as ad extensions, which enable searchers to call directly from the ads. Google…
Using Responsive Ads in AdWords
Google has been prioritising mobile devices and search activity over the past few years as mobile becomes the largest portion of search usage in many…