Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
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Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
Reviewing Anonymous Placements in Google Ads
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
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Use a Shopping Campaign to Promote Local Inventory
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
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New Search Ad Position Metrics in Google Ads
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
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New Ad Strength Scores for Google’s Responsive Search Ads
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
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