Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
Continue Reading Google’s New Click Tracking ID for Apple’s iOS 14.5→
Attribution modelling for conversions has been a part of Google Analytics and Google Ads for some years. For Google Ads advertisers, customers may interact with…
Continue Reading The Benefits of Attribution Model Reporting→
Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
Continue Reading Mobile App Performance in Google Display Ads→
Google recently launched image extensions within Google Ads to all advertisers. It had previously been running these in a beta program since July 2020, which…
Continue Reading Image Extensions Introduced into Google Ads→
From late April 2021 Google Ads reorganised its Smart Bidding strategies. For most advertisers, the only change will be a switch to a different bidding…
Continue Reading Google Ads Reorganises its Smart Bidding Strategies→
First page bid levels are an important element within Google Ads in terms of keyword management and visibility, so it’s vital to understand what they…
Continue Reading Google Ads Bid Levels – Improvement Through Quality Scores and Rank→
Google recently announced that Responsive Search Ads (RSAs) will officially become the default ad type for Search campaigns in Google Ads, although expanded text ads…
Continue Reading Google Ads Makes Responsive Search Ads the Default→
In a recent important change to Google Ads, there have been updates to phrase and broad match modified keywords. Google has found that that phrase…
Continue Reading Google Ads Updates Phrase & Broad Match Modified Keywords→
The Australian government is proposing a new media code to ensure that the tech giants – Google and Facebook – pay for news content. However,…
Continue Reading Would Google Really Exit the Australian Search Market?→
Responsive search ads (RSAs) in Google Ads adapt to show more text and more relevant messages to customers. When creating an RSA, multiple headlines and…
Continue Reading Responsive Search Ads Asset Report in Google Ads→
