How To Improve Quality Score in Google Ads
This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
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This month we take a more detailed look at how to improve Quality Score in Google Ads (as a follow-on to our previous one on…
Continue Reading How To Improve Quality Score in Google Ads→
Local inventory ads allow products and shop information to be shown to nearby shoppers searching with Google. When shoppers click an ad that shows the…
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In a continuation of our blog series on Google Ads smart bidding and automated bid strategies we take a refreshed look at the current situation…
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Google recently released a new feature for Smart Shopping Campaigns (SSC) – ‘new customer acquisition’ goal. It infers this increases the number of new customers…
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In 2020 Google initially introduced Performance Max campaigns as a new way to buy Google Ads across Search, Display, YouTube, Discover, Gmail and Maps from…
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Google recently announced that it will be introducing optimised targeting, which helps to reach relevant audiences while meeting performance goals in Google Ads. This brings…
Continue Reading Google’s Important Update on Display Campaigns and Targeting Expansion→
If you manage a Google Ads account you have probably received a ‘support’ call from a Google Ads representative in recent months. If you manage…
Over the past month there have been changes made to the Search Terms report in Google Ads, with more data being available to advertisers. This…
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Google recently announced that starting 30 June 2022, responsive search ads will be the only Search ad type that can be created or edited in…
Continue Reading Google’s Expanded Text Ads to be Phased Out in June 2022→
Last month we posted an article about Google ‘Signals’ in Analytics, and how ads may be personalised to web users based on a range of…
Continue Reading Controlling Ad Personalisation by Google and Other Networks→