Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
Continue Reading Tracking Local Conversions in Google AdWords→
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
Continue Reading Google Introduces Goal Optimised Shopping Campaigns→
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…
Click to message ads, or message extensions, have been available in Google AdWords since the end of 2016 although are not widely used by many…
Continue Reading Using Message Extensions in Google AdWords→
A new development with Google’s search results has appeared over the past month, with additional search suggestions appearing below a website listing when a searcher…
