Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
Continue Reading New Ad Strength Scores for Google’s Responsive Search Ads→
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
