Google AdWords to Disappear
No, this is not as bad as it sounds, but Google AdWords is going to change in July 2018, with a rebranding to Google Ads.…
Tracking Phone Calls from AdWords
It’s vital to track conversions from advertising spend on AdWords, whether they are sales, online enquiries, sign-ups or other actions that might take place following…
Tracking Local Conversions in Google AdWords
Any AdWords advertisers who are marketing locations, such as shops or other destinations, can take advantage of the local conversion actions being counted within the…
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Google Introduces Goal Optimised Shopping Campaigns
In an interesting AdWords development, Google has recently launched Goal Optimised Shopping Campaigns. It uses the term ‘micro-moments‘ to describe how Shoppers are looking for…
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Google Autocomplete – How it Works
In our continuing series about Google autocomplete, we take a look at when, where and how it works in Search. (We first examined it when it…
How Good Is AdWords Automated Bidding?
Over the past 8 months or so, Google had been pushing the benefits of their automated bidding systems in AdWords, confident that their machine learning…