Google Ads Expands Match Type Modifiers
At the end of July, Google announced a change to the match type targeting available in Google Ads. On the one hand, the changes help…
Google Introduces New Automated Bidding Controls for Ads
After the recent ‘Google Marketing Live‘ show in the U.S., Google announced some important new controls to automated bidding for Ads. It claims that more…
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Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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Average Position Metric to Disappear from Google Ads
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
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Mobile Speed Scores for Landing Pages in Google Ads
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
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