Introducing Google Merchant Center Next
Google has recently updated, simplified and rebranded its Merchant Center account (which allows businesses to connect with online shoppers) to ‘Next’. As part of the…
Google Changes its Search Ads Metrics Definitions
Google recently updated its definitions of certain Search Ads metrics. Top and absolute top metrics in Google Ads help advertisers understand ad placement performance. Advertisers…
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Revolutionising Google Ads Management with “Solutions”
Managing Google Ads accounts effectively can be a daunting task, requiring time, expertise, and constant optimisation. To address these challenges, Google has unveiled a groundbreaking…
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Automated Google Ads Extensions
Automation has become a powerful tool for advertisers looking to optimise their Google Ads campaigns. One aspect of this automation is the creation of ad…
New Google Ads Feature: Enhanced Conversions
Google claims that its recently launched Google Ads feature, Enhanced Conversions, provides a privacy-focused solution that can revolutionise conversion tracking and unlock hidden potential. This…
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Google Ads Local Actions Conversions
In a follow-up to our October blog on The Benefits of Google Store Visit Conversions, we now take a look at local actions conversions. The…
Exploring New Search Themes in Google Ads’ PMax
There’s a game-changing opportunity on the horizon in Google Ads with the introduction of new search themes in PMax bidding. The recent update is an…
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The Benefits of Google Store Visit Conversions
A metric that has gained significant attention to assist businesses to innovative ways to measure the effectiveness of their digital strategies is Google Store Visit…
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Google Discovery Ads Upgrade to Demand Gen Campaigns
At Google Marketing Live in May 2023 Google announced the introduction of a new campaign type in Ads called Demand Gen. These were created to…
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Brand Settings for Google Search and Performance Max Campaigns
In today’s digital landscape, where competition for consumer attention is fiercer than ever, brands must continually seek innovative ways to make their mark. Two Google…
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Free Product Listing Optimisation for Google Shopping
Google’s free listings on its Shopping platform allow Merchants to see product results from their store across Google, such as on the Shopping tab, YouTube,…
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Using Enhanced Conversions in Google Ads
Enhanced conversions in Google Ads is a feature that can improve the accuracy of conversion measurement and unlock more powerful bidding. It supplements existing conversion…
Google AI for Video Advertising
Google recently announced at the Marketing Live 2023 Seminar the launch of Video View campaigns. This new campaign type is poised to help advertisers further…
Predictions About How AI Will Impact Google Ads
AI is going to have a significant impact on digital marketing (as well as almost every other industry and profession) in the coming months and…
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Adding Values to Conversions in Google Ads
A conversion is an action you ask a Google Ads campaign to track. Conversion actions can range from leads on the path to profit (downloading…
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