Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
Continue Reading The Relationship Between PPC (AdWords) and SEO→
Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
Continue Reading Mobile Advert Extensions: Click-to-message Roll-out→
Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
Continue Reading Shopping Ads Now Target Mobile Users on Google Images→
Google Rolls Out More Defenses to Thwart Clickjacking
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
Continue Reading Google Rolls Out More Defenses to Thwart Clickjacking→
Google adds new features to the AdWords Display Network
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
Continue Reading Google adds new features to the AdWords Display Network→
Structured Snippet Extensions Available in AdWords
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
Continue Reading Structured Snippet Extensions Available in AdWords→
Using Google AdWords Dynamic Search Ads
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
Continue Reading Google Releases AdWords Call-only Campaigns→
Improved Google AdWords Display Network Targeting
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
Continue Reading Improved Google AdWords Display Network Targeting→
New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Google AdWords and Close Variant Match Types
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
Continue Reading Google AdWords and Close Variant Match Types→
AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callouts have some distinct advantages for advertisers and they should…