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New AdWords Price Extensions Introduced

Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of services and products. This is a useful addition that allows advertisers to showcase some of their range in the search results.

These new price extensions show as multiple rows and provide valuable information to prospective customers before they click on the ad. Each row features a type of product or service, its description and price, and a link to a relevant landing page. This structured way of highlighting information makes it easier for people to compare their options and decide if they’re interested in the products or services, right from the mobile search results page.

Google claims that the addition of these price extensions can increase the CTR by as much as 18%. Also, by highlighting the price of a service or product it may encourage people to call directly from the search results, without needing to visit the website and therefore incurring a cost per click.

For time-sensitive offers like promotions, it’s possible to create multiple price extensions with corresponding start and end dates to ensure the prices remain accurate. There must be a minimum of three entries for each extension, and up to a maximum of eight.

This is an appealing addition by Google, but the catch is that price extensions will only show with mobile text ads that are in position 1. It’s highly likely that the introduction of these will lead to an increase in the average cost-per-click for that position, as demand and competition increases for that top spot, especially in peak shopping periods such as the lead up to Christmas. So the best practice we’d recommend for these is to have them running only for very short periods during special promotions.

If want more information about how these price extensions in AdWords could help your business, contact us now.