Google’s Filtering of ‘Bad Ads’
Google recently posted in their AdWords blog a summary of their efforts to stop ‘bad ads’ appearing on their network in 2016. These bad ads…
Managing Low Search Volume Terms in AdWords
One frustrating aspect of Google AdWords can be the ‘Low search volume’ status that Google will sometimes give to keywords with very little to no…
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Google AdWords Checklist for 2017
Expanded Text Ads – all AdWords advertisers should have the new expanded text ad format in place by the end of January, which is when Google…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Mobile Advert Extensions: Click-to-message Roll-out
In our second Google, mobile-centric focused article this month, we take a look at the roll-out of click-to-message AdWords advert extensions for mobile users. This…
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Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…
New AdWords Price Extensions Introduced
Google has recently released a new ad extension, for prices, so that additional information can show with mobile text ads that includes the cost of…
Shopping Ads Now Target Mobile Users on Google Images
Another interesting development recently announced by Google is the introduction of Shopping ads into the ‘Images’ section of its search results for mobile devices. This…
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Google Rolls Out More Defenses to Thwart Clickjacking
Google recently identified ‘Clickjacking’ as an emerging threat to cost-per-click display ads. This is a type of web attack where the appearance of a website…
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Google adds new features to the AdWords Display Network
Over the past few years, the Display Network part of Google AdWords has seen a range of improvements in targeting and ad formats, to reflect…
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Structured Snippet Extensions Available in AdWords
In the second of our AdWords articles this month, we take a look at the use of structured snippet extensions to show additional information with…
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Using Google AdWords Dynamic Search Ads
Dynamic Search Ads (DSAs) are one of the varied campaign formats that can be used by Google AdWords advertisers to help increase search coverage for…
Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
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Improved Google AdWords Display Network Targeting
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
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New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…