Google AdWords Location Targeting Options
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
Using Call Forwarding Numbers in Google AdWords
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
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The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Making use of Google’s Search Suggestions
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
The Top 10 Reasons to Use Google AdWords
At Web Marketing Workshop we love Google AdWords – as a marketing tool for our clients, and for our own business; as a flexible campaign…
Paid Search Marketing Objectives
Using paid search ads is always an option for websites to improve or expand their coverage in the search results and to target core search…