At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
Continue Reading Google Releases AdWords Call-only Campaigns→
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
Continue Reading Improved Google AdWords Display Network Targeting→
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
Continue Reading Google AdWords and Close Variant Match Types→
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callout have some distinct advantages for advertisers and they should…
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
