Targeting Google Ads in Google Maps
For online marketers targeting a local geographic area, getting a business listing appearing on Google Maps searches is vital, and this can be done with…
Cross Device Activity Added to Attribution Reports in Google Ads
At the end of March, Google announced that all attribution reports in Google Ads will now include cross-device activity and conversions from May 2019, giving…
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Average Position Metric to Disappear from Google Ads
Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
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Mobile Speed Scores for Landing Pages in Google Ads
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
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Click Share Data Coming to Google Ads
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
Calculating Conversion Cost for Google Ads
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
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Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
Reviewing Anonymous Placements in Google Ads
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
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Use a Shopping Campaign to Promote Local Inventory
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
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New Search Ad Position Metrics in Google Ads
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
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New Ad Strength Scores for Google’s Responsive Search Ads
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
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Google Ads Adds Further Expansion to ETAs
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
Mobile Targeting with Google Display Ads
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
Conversion Attribution in Google Ads
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
Google Launches Responsive Search Ads
In a recent announcement, Google is introducing a new Search ad product that uses machine learning to adapt to users’ queries. The so called ‘Responsive…