Average position has always been an important metric for advertisers to use in Google Ads (AdWords), but in recent months this has been demoted from…
Continue Reading Average Position Metric to Disappear from Google Ads→
Google has always been about improving user-experience on the web. This focus has recently been upon improving mobile load speed and in July 2018 it…
Continue Reading Mobile Speed Scores for Landing Pages in Google Ads→
There are a wide range of different metrics available to view within a Google Ads campaign, and Google have just announced a new figure that…
With the start of the new year, it’s a good time to review marketing objective and targets, with one of the main key performance indicators…
Continue Reading Calculating Conversion Cost for Google Ads→
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
If you’re running display ad campaigns in Google Ads, you may have seen listings for anonymous sites in the placements reports. These have been around…
Continue Reading Reviewing Anonymous Placements in Google Ads→
Three out of four users who search for a local business on Google end up walking in within 24 hours. This is very predictable behaviour…
Continue Reading Use a Shopping Campaign to Promote Local Inventory→
Google has introduced a number of new metrics in Google Ads which can be added and viewed in the data columns for ads to help…
Continue Reading New Search Ad Position Metrics in Google Ads→
Back in July we reported on the new Responsive Search Ads format introduced in Google Ads, which enables advertisers to use Google’s machine learning to…
Continue Reading New Ad Strength Scores for Google’s Responsive Search Ads→
Two years ago, Google introduced Expanded Text Ads (ETAs) to AdWords (now known as Google Ads) and these became the default format with the original…
The Display Network within Google Ads (AdWords) has always enabled advertisers to expand their online reach by placing text or banner ads across a wide…
An essential part of any Google Ads campaign is conversion tracking, so that an advertiser can tell which keywords and ads are working best. However,…
In a recent announcement, Google is introducing a new Search ad product that uses machine learning to adapt to users’ queries. The so called ‘Responsive…
On July 24th Google AdWords will officially become ‘Google Ads’ and as the first new solution to launch under that new branding, Google has introduced…
Continue Reading Google Introduces Smart Campaigns for Small Businesses→
No, this is not as bad as it sounds, but Google AdWords is going to change in July 2018, with a rebranding to Google Ads.…
