Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Google Launches AI Mode for Search
- Key Takeaways From Google Marketing Live 2025
- Best Practice Keyword Research
- Data Discrepancies between Google Analytics and Search Console
- The Importance of Mobile-First Indexing
- Google Change Disrupts SEO Tools
- 7 Key SEO Changes in 2024
- A Background on Googlebot Crawling
- A Refresher Guide on SEO Meta Descriptions for 2025
- Google Releases Search Console Recommendations
- Is Google’s Search Monopoly Under Threat From The Law?
- Will SearchGPT Challenge Google’s Dominance?
- How To Get Videos Found in YouTube Search
- Improving Your SEO For Google Maps / Business Profiles
- Google’s AI Driven Search Launches in the U.S.
- Unlocking the Potential of Google’s URL Inspection Tool
- Digital Markets Act in Europe and its Implications
- Google Removes Cache Link in Search Results
- Google Revamps its SEO Starter Guide
- Google’s 2024 Core Update and Enhanced Spam Policies
PPC – Google AdWords
- Google Introduces AI Max for Search Campaigns
- Google Launches AI Mode for Search
- Key Takeaways From Google Marketing Live 2025
- Google Ads Smart Bidding Exploration
- The Top 5 Strategies for Google Ads Smart Bidding
- Research with Google Ads Transparency
- Search Trend Insights in Google Ads
- New Performance Max Features in Google Ads
- Key Google Ads Changes in 2024
- Enhanced Conversion-based Customer Lists in Google Ads
- Insights on Google PMax and Search Campaigns’ Overlap
- Google Rolls Out Store Ratings on Search to More Countries
- Conversational Experience for Search campaigns
- New features for Google AI-powered Ads campaigns
- Organising Keywords in Google Ads Keyword Planner
- Google Changes Direction on Third Party Cookies
- Introducing Google Merchant Center Next
- Google Changes its Search Ads Metrics Definitions
- Revolutionising Google Ads Management with “Solutions”
- Automated Google Ads Extensions
Google Analytics
- New Additions to Google Analytics 4 in 2025
- Chart Annotations Added to Google Analytics 4
- GA4 Changes Impacting Onsite Click Actions
- Google Analytics 4 Introduces Benchmarking
- Latest Changes to Google Analytics 4
- Using Scheduled Email Reports in Google Analytics 4
- Google Changes Direction on Third Party Cookies
- How Useful Are The Retention Reports in GA4?
- Using Comparisons in Google Analytics 4
- Digital Markets Act in Europe and its Implications
- Key Events Change in Google Analytics 4
- Harnessing the Power of GA4 Conversion Paths Report
- Unveiling the Power of Filters in GA4 Reports with Regex
- GA4 To Remove Google Signals from Reporting Identity
- GA4 vs. UA Conversion Discrepancies
- Data Differences & Thresholds in GA4 vs. UA
- GA4 Data Retention and Exploration Reports
- User Experience Optimisation with Microsoft Clarity
- Google Analytics 4 Dimensions and Metrics
- Counting Methods for GA4 Conversions
Mobile
- Mobile App Performance in Google Display Ads
- Google Implements Full Mobile Only Indexing
- Online Marketing Strategies for a New Decade
- Improving Mobile Website Conversion Rates
- Google Shows New Website Icons in Mobile Results
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
Social Media Marketing
- Tracking Facebook Activity in Google Analytics
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Changes to ‘nofollow’ Link Identifiers
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Improving Your SEO For Google Maps / Business Profiles
- Google Releases Tool to Manage Reviews in My Business
- Using Google Ads Local Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
SEO – Video Marketing
- How To Get Videos Found in YouTube Search
- Google AI for Video Advertising
- Video: Trillions of Questions, No Easy Answers
- Video Content Optimisation Tips
SEO – Webmasters
- Google Changes Direction on Third Party Cookies
- Unlocking the Potential of Google’s URL Inspection Tool
- Digital Markets Act in Europe and its Implications
- Google Removes Cache Link in Search Results
- User Experience Optimisation with Microsoft Clarity
- Managing The New .au Direct Domain Names
- Page Experience Report in Google Search Console
- Google Implements Full Mobile Only Indexing
- Google Releases Tool to Manage Reviews in My Business
- New & Improved Crawl Stats in Google Search Console
Google Ads – Shopping Campaigns
- Google Rolls Out Store Ratings on Search to More Countries
- Introducing Google Merchant Center Next
- Use a Shopping Campaign to Promote Local Inventory
- New Innovations with the AdWords Experience
- Tips for Google Merchant Centre & Shopping Campaigns
- Google Releases New Audience Targeting in AdWords
- Shopping Ads Now Target Mobile Users on Google Images
Browsers
- Google’s AI Driven Search Launches in the U.S.
- Microsoft Releases a new AI-powered Bing Search
- The End of Third Party Cookies?
- Google’s Focus on Website Connection Security
Research
- User Experience Optimisation with Microsoft Clarity
- Google AI v ChatGPT and the Search Chatbot Race
- Google’s ‘About This Result’ Panel in Search
- Google’s Privacy-First Web Announcement
- Discover the Wayback Machine
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Controlling Ad Personalisation by Google and Other Networks
- Google’s New Click Tracking ID for Apple’s iOS 14.5
- Updates to Report Editor in Google Ads
- Using Auction Insights in Google Ads for Competitor Analysis
- The New Google Analytics 4
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- 8 Tips to Avoid Phishing Emails
- 10 Common WordPress Security Mistakes
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- Managing The New .au Direct Domain Names
- 8 Tips to Avoid Phishing Emails
- 10 Common WordPress Security Mistakes
- WordPress Version 5.5 – The Importance of Auto-Updates
- Coping with Coronavirus
- Discover the Wayback Machine
- SEO Mythbusting Videos from Google
- Tracking Phone Calls from AdWords
- The Role and Importance of Landing Pages
- Refine Your Google Search Skills
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 or 2004-2007.