Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Google’s 2024 Core Update and Enhanced Spam Policies
- Decoding Google Search and Ranking: Part 4 – Rumoured and Disproven Ranking Factors
- Decoding Google Search and Ranking: Part 3 – Unconfirmed but Suspected Ranking Factors
- Internal Linking for Accessibility – Best Practices
- Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals
- Decoding Google Search and Ranking: Part 1 – Unveiling the Power of Key Signals and Navboost
- 5 Key Factors That Determine Optimal Search Rankings
- Google’s Guidelines on Page Experience and Crafting Helpful Content
- Google’s Search Status Dashboard
- Google AI v ChatGPT and the Search Chatbot Race
- Google Adds Experience to its EAT Guidelines
- Understanding the Performance Report in Google Search Console
- Managing The New .au Direct Domain Names
- Simpler Page Issues Report in Google Search Console
- Google’s “People also ask” Feature
- Controlling the Image Thumbnails in Google Search Results
- Filtering Out Spam in Search
- About Google’s Search Rater Guidelines
- Using TF-IDF Analysis In SEO
- Understanding EAT When Optimising For Google
PPC – Google AdWords
- Google Changes its Search Ads Metrics Definitions
- Revolutionising Google Ads Management with “Solutions”
- Automated Google Ads Extensions
- New Google Ads Feature: Enhanced Conversions
- Google Ads Local Actions Conversions
- Exploring New Search Themes in Google Ads’ PMax
- The Benefits of Google Store Visit Conversions
- Google Discovery Ads Upgrade to Demand Gen Campaigns
- Brand Settings for Google Search and Performance Max Campaigns
- Free Product Listing Optimisation for Google Shopping
- Using Enhanced Conversions in Google Ads
- Google AI for Video Advertising
- Predictions About How AI Will Impact Google Ads
- Adding Values to Conversions in Google Ads
- Google Updates its Worldwide Ads’ Trademarks Policy
- Google Unveils Merchant Center Next
- Future AI Plans for Google Ads
- Counting Methods for GA4 Conversions
- Common FAQs About Privacy and Google Ads
- Business Information in Google Ads & the Visual Elements Gallery
Google Analytics
- Key Events Change in Google Analytics 4
- Harnessing the Power of GA4 Conversion Paths Report
- Unveiling the Power of Filters in GA4 Reports with Regex
- GA4 To Remove Google Signals from Reporting Identity
- GA4 vs. UA Conversion Discrepancies
- Data Differences & Thresholds in GA4 vs. UA
- GA4 Data Retention and Exploration Reports
- User Experience Optimisation with Microsoft Clarity
- Google Analytics 4 Dimensions and Metrics
- Counting Methods for GA4 Conversions
- Insights in Google Analytics 4 (GA4)
- GA4 User Engagement Metrics Compared to Universal Analytics
- Google Optimize Discontinued in Sept 2023
- Behavioural Modelling in Google Analytics 4
- Google Analytics 4 Transition Reminder
- Filtering Internal Traffic from Google Analytics 4
- New Form Interactions Event in Google Analytics 4
- Google Analytics 4 Retains Bounce Rate as a Metric
- Global Site Tag Becomes Simplified Google Tag
- Comparisons, Segments and Audiences in Google Analytics 4
Mobile
- Mobile App Performance in Google Display Ads
- Google Implements Full Mobile Only Indexing
- Online Marketing Strategies for a New Decade
- Improving Mobile Website Conversion Rates
- Google Shows New Website Icons in Mobile Results
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
Social Media Marketing
- Tracking Facebook Activity in Google Analytics
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Changes to ‘nofollow’ Link Identifiers
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Google Releases Tool to Manage Reviews in My Business
- Using Google Ads Local Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
SEO – Video Marketing
- Google AI for Video Advertising
- Video: Trillions of Questions, No Easy Answers
- Video Content Optimisation Tips
SEO – Webmasters
- User Experience Optimisation with Microsoft Clarity
- Managing The New .au Direct Domain Names
- Page Experience Report in Google Search Console
- Google Implements Full Mobile Only Indexing
- Google Releases Tool to Manage Reviews in My Business
- New & Improved Crawl Stats in Google Search Console
- Google to Start Indexing HTTP/2 Sites
- 10 Common WordPress Security Mistakes
- WordPress Version 5.5 – The Importance of Auto-Updates
- Page Experience and Search Rankings
Google Ads – Shopping Campaigns
- Use a Shopping Campaign to Promote Local Inventory
- New Innovations with the AdWords Experience
- Tips for Google Merchant Centre & Shopping Campaigns
- Google Releases New Audience Targeting in AdWords
- Shopping Ads Now Target Mobile Users on Google Images
Browsers
- Microsoft Releases a new AI-powered Bing Search
- The End of Third Party Cookies?
- Google’s Focus on Website Connection Security
Research
- User Experience Optimisation with Microsoft Clarity
- Google AI v ChatGPT and the Search Chatbot Race
- Google’s ‘About This Result’ Panel in Search
- Google’s Privacy-First Web Announcement
- Discover the Wayback Machine
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Controlling Ad Personalisation by Google and Other Networks
- Google’s New Click Tracking ID for Apple’s iOS 14.5
- Updates to Report Editor in Google Ads
- Using Auction Insights in Google Ads for Competitor Analysis
- The New Google Analytics 4
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- 8 Tips to Avoid Phishing Emails
- 10 Common WordPress Security Mistakes
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- Managing The New .au Direct Domain Names
- 8 Tips to Avoid Phishing Emails
- 10 Common WordPress Security Mistakes
- WordPress Version 5.5 – The Importance of Auto-Updates
- Coping with Coronavirus
- Discover the Wayback Machine
- SEO Mythbusting Videos from Google
- Tracking Phone Calls from AdWords
- The Role and Importance of Landing Pages
- Refine Your Google Search Skills
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 or 2004-2007.