Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Why 301 Redirects Are Important For SEO
- Google Autocomplete – How it Works
- Google Confirms ‘Mobile-First’ Indexing
- Longer Search Snippets in Google Results
- Search Suggestions in Google Results
- Page Speed to Impact Mobile Search Rankings
- A New Look for Google Search Console
- SEO Starter Guide from Google
- Project Beacon For Local Search Marketing
- Google’s Warnings Against Guest Blogging
PPC – Google AdWords
- Google Ads Adds Further Expansion to ETAs
- Mobile Targeting with Google Display Ads
- Conversion Attribution in Google Ads
- Google Launches Responsive Search Ads
- Google Introduces Smart Campaigns for Small Businesses
- Google AdWords to Disappear
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Google Introduces Goal Optimised Shopping Campaigns
- Google Autocomplete – How it Works
Google Analytics
- Activating Google Signals in Analytics
- Data Retention in Google Analytics
- New User Focused Reports in Google Analytics
- New Tools For Managing Google Analytics Users
- New Voice Controls in Google Analytics
- Google Tag Manager Includes Analytics Integration
- Google Rolls Out Optimize
- Free Access to Google Data Studio
- Google Analytics checklist for 2017
- Google Makes Demo Account Available in Analytics
Mobile
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
- Google’s Mobile-first Indexing Announcement
- The Impact of Mobile Site Speed
- Principles of Mobile Site Design
- Google’s Mobile Ranking Algorithm Update
- Google’s Mobile-Friendly Search Results
- Differences in Mobile and Desktop Search Results
Social Media Marketing
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
SEO – Video Marketing
SEO – Webmasters
- AU Domains Under New Management
- Why 301 Redirects Are Important For SEO
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- A New Look for Google Search Console
- SEO Starter Guide from Google
- What ‘Crawl Budget’ Means for Googlebot
- The Impact of Mobile Site Speed
- Principles of Mobile Site Design
- How to Avoid Being Targeted by Hackers
AdWords – Shopping Campaigns
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
Browsers
Research
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- Tracking Phone Calls from AdWords
- Refine Your Google Search Skills
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- Guidelines for Moving Websites
- The Role and Importance of Landing Pages
- The Importance of WordPress Website Security
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 here.