Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Online Marketing Strategies for a New Decade
- Google Search Console adds Messages section
- Google Rolls Out the Latest Search Algorithm: BERT
- Speed Reports Appear in Google Search Console
- Google Updates Search Console Performance Report With Fresher Data
- Optimising for ‘People Also Ask’ Results
- Changes to ‘nofollow’ Link Identifiers
- Improving Mobile Website Conversion Rates
- Over 50% of Google Searches End Without a Click
- Understanding Canonical URLs
PPC – Google AdWords
- Google Smart Shopping Campaigns – Pros & Cons
- Bid Adjustments vs. Auto Bidding in Google Ads
- Online Marketing Strategies for a New Decade
- Lead Form Extensions in Google Ads
- New Explanations Showing in Google Ads
- Automated Ads Bidding – Best Practice and Strategy
- Google Introduces New Slider Setting to Target Similar Audiences
- Google Faces Antitrust Investigation by 50 US States and Territories
- Improving Mobile Website Conversion Rates
- Over 50% of Google Searches End Without a Click
Google Analytics
- Online Marketing Strategies for a New Decade
- Google’s New Personal Analytics Reports Announced Today
- Using Goal Values in Google Analytics
- Setting Up Goals in Google Analytics
- New Cross Device Reports in Google Analytics
- Activating Google Signals in Analytics
- Data Retention in Google Analytics
- New User Focused Reports in Google Analytics
- New Tools For Managing Google Analytics Users
- New Voice Controls in Google Analytics
Mobile
- Online Marketing Strategies for a New Decade
- Improving Mobile Website Conversion Rates
- Google Shows New Website Icons in Mobile Results
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
- Google’s Mobile-first Indexing Announcement
- The Impact of Mobile Site Speed
Social Media Marketing
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Changes to ‘nofollow’ Link Identifiers
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
SEO – Video Marketing
SEO – Webmasters
- Google Search Console adds Messages section
- Speed Reports Appear in Google Search Console
- Google Updates Search Console Performance Report With Fresher Data
- Optimising for ‘People Also Ask’ Results
- Understanding Canonical URLs
- Discover the Wayback Machine
- Google Shows New Website Icons in Mobile Results
- SEO Mythbusting Videos from Google
- Structured Data and Rich Results Status Reports
- Google’s Test My Site Gets a Full Re-build
AdWords – Shopping Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
Browsers
Research
- Discover the Wayback Machine
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- Discover the Wayback Machine
- SEO Mythbusting Videos from Google
- Tracking Phone Calls from AdWords
- Refine Your Google Search Skills
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- Guidelines for Moving Websites
- The Role and Importance of Landing Pages
- The Importance of WordPress Website Security
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 here.