Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Using the Traffic Light System in Yoast SEO (WordPress plugin)
- Alternative Search Engines
- Page Experience and Search Rankings
- Coping with Coronavirus
- New Removals Report in Google Search Console
- Core Updates in Google’s Search Algorithms
- Online Marketing Strategies for a New Decade
- Google Search Console adds Messages section
- Google Rolls Out the Latest Search Algorithm: BERT
- Speed Reports Appear in Google Search Console
PPC – Google AdWords
- Automated Bid Strategy Status in Google Ads
- How Smart Campaigns Can Help Small Businesses
- Google Discovery Ad Campaigns Now Available Globally
- Retail Category Reporting for Search & Shopping Ads Performance
- Google Ads Top Signals Provide More Insight into Bid Strategies
- Google Ads Automation for the ‘New Normal’
- Google Plans New Advertiser Verification Process
- Google Ads provide COVID-19 ad credits for SMEs
- Google Ads amends Call Only ads
- Google Ads Tips in Response to COVID-19
Google Analytics
- The End of Third Party Cookies?
- Online Marketing Strategies for a New Decade
- Google’s New Personal Analytics Reports Announced Today
- Using Goal Values in Google Analytics
- Setting Up Goals in Google Analytics
- New Cross Device Reports in Google Analytics
- Activating Google Signals in Analytics
- Data Retention in Google Analytics
- New User Focused Reports in Google Analytics
- New Tools For Managing Google Analytics Users
Mobile
- Online Marketing Strategies for a New Decade
- Improving Mobile Website Conversion Rates
- Google Shows New Website Icons in Mobile Results
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
- Google’s Mobile-first Indexing Announcement
- The Impact of Mobile Site Speed
Social Media Marketing
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Changes to ‘nofollow’ Link Identifiers
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
SEO – Video Marketing
SEO – Webmasters
- WordPress Version 5.5 – The Importance of Auto-Updates
- Page Experience and Search Rankings
- New Removals Report in Google Search Console
- Core Updates in Google’s Search Algorithms
- Google Search Console adds Messages section
- Speed Reports Appear in Google Search Console
- Google Updates Search Console Performance Report With Fresher Data
- Optimising for ‘People Also Ask’ Results
- Understanding Canonical URLs
- Discover the Wayback Machine
AdWords – Shopping Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
Browsers
Research
- Discover the Wayback Machine
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- WordPress Version 5.5 – The Importance of Auto-Updates
- Coping with Coronavirus
- Discover the Wayback Machine
- SEO Mythbusting Videos from Google
- Tracking Phone Calls from AdWords
- Refine Your Google Search Skills
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- Guidelines for Moving Websites
- The Role and Importance of Landing Pages
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 here.