Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- What is Google RankBrain?
- Optimising Content for Google Discover
- Google’s Test My Site Gets a Full Re-build
- Announcing Domain-wide Data now in Search Console
- Index Coverage Status reports in Google Search Console
- Search Marketing with Voice Search Tools
- PageSpeed Insights Gets a Makeover
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Avoiding Google’s Abusive Experience Report
PPC – Google AdWords
- Targeting Google Ads in Google Maps
- Cross Device Activity Added to Attribution Reports in Google Ads
- Average Position Metric to Disappear from Google Ads
- Mobile Speed Scores for Landing Pages in Google Ads
- Click Share Data Coming to Google Ads
- Calculating Conversion Cost for Google Ads
- Search Marketing with Voice Search Tools
- Reviewing Anonymous Placements in Google Ads
- Use a Shopping Campaign to Promote Local Inventory
- New Search Ad Position Metrics in Google Ads
Google Analytics
- Google’s New Personal Analytics Reports Announced Today
- Using Goal Values in Google Analytics
- Setting Up Goals in Google Analytics
- New Cross Device Reports in Google Analytics
- Activating Google Signals in Analytics
- Data Retention in Google Analytics
- New User Focused Reports in Google Analytics
- New Tools For Managing Google Analytics Users
- New Voice Controls in Google Analytics
- Google Tag Manager Includes Analytics Integration
Mobile
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
- Google’s Mobile-first Indexing Announcement
- The Impact of Mobile Site Speed
- Principles of Mobile Site Design
- Google’s Mobile Ranking Algorithm Update
- Google’s Mobile-Friendly Search Results
Social Media Marketing
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
SEO – Video Marketing
SEO – Webmasters
- Google’s Test My Site Gets a Full Re-build
- Announcing Domain-wide Data now in Search Console
- Index Coverage Status reports in Google Search Console
- PageSpeed Insights Gets a Makeover
- Avoiding Google’s Abusive Experience Report
- AU Domains Under New Management
- Why 301 Redirects Are Important For SEO
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- A New Look for Google Search Console
AdWords – Shopping Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
- Google Updates Details on Improving Local Ranking
- Introducing ‘Google My Business’
Browsers
Research
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- Tracking Phone Calls from AdWords
- Refine Your Google Search Skills
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- Guidelines for Moving Websites
- The Role and Importance of Landing Pages
- The Importance of WordPress Website Security
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 here.