Blog Articles by Subject
You can view the 10 most recent blog articles by subject below, or click through to the full index for the main subject, such as SEO and Google AdWords.
You can also see the most recent regular blog posts here, or just sign up to our newsletter to get the latest stories directly in your inbox each month.
SEO – Search Engine Optimisation
- Video: Trillions of Questions, No Easy Answers
- How to Avoid Link Schemes
- Topic Clusters in SEO
- Changes to the Search Terms Report in Google Ads
- Google Updates How it Generates Web Page Titles
- Google’s ‘About This Result’ Panel in Search
- Google Implements Full Mobile Only Indexing
- Would Google Really Exit the Australian Search Market?
- Page Experience Signals in Google Search
- Using the Traffic Light System in Yoast SEO (WordPress plugin)
- Alternative Search Engines
- Page Experience and Search Rankings
- Coping with Coronavirus
- New Removals Report in Google Search Console
- Core Updates in Google’s Search Algorithms
- Online Marketing Strategies for a New Decade
- Google Search Console adds Messages section
- Google Rolls Out the Latest Search Algorithm: BERT
- Speed Reports Appear in Google Search Console
- Google Updates Search Console Performance Report With Fresher Data
PPC – Google AdWords
- How To Improve Quality Score in Google Ads
- Using Local Inventory Ads In Google Shopping Campaigns
- Refresher – Google Ads Smart Bidding & Automated Bid Strategies
- ‘New Customer Acquisition’ Goal for Smart Shopping Campaigns
- Google Ads Rolls Out Performance Max Campaigns
- Google’s Important Update on Display Campaigns and Targeting Expansion
- How Helpful Are Google Ads Support Calls?
- Changes to the Search Terms Report in Google Ads
- Google’s Expanded Text Ads to be Phased Out in June 2022
- Controlling Ad Personalisation by Google and Other Networks
- Google’s New Click Tracking ID for Apple’s iOS 14.5
- The Benefits of Attribution Model Reporting
- Mobile App Performance in Google Display Ads
- Image Extensions Introduced into Google Ads
- Google Ads Reorganises its Smart Bidding Strategies
- Google Ads Bid Levels – Improvement Through Quality Scores and Rank
- Google Ads Makes Responsive Search Ads the Default
- Google Ads Updates Phrase & Broad Match Modified Keywords
- Would Google Really Exit the Australian Search Market?
- Responsive Search Ads Asset Report in Google Ads
Google Analytics
- Developments With The New Google Analytics 4
- Google’s New Click Tracking ID for Apple’s iOS 14.5
- Using ‘Signals’ Data Collection in Google Analytics
- Tracking Facebook Activity in Google Analytics
- Using Audiences in Google Analytics 4
- Analysis Tools in Google Analytics 4
- Engagement Metrics in Google Analytics 4
- Google Analytics 4 Reporting & Demo Account
- Tracking Sessions and Users in the new Google Analytics 4
- Google Analytics 4 Events Compared to Universal Analytics
- Activating Data Tracking in the New Google Analytics 4
- The New Google Analytics 4
- Controlling Data Use in Google Analytics
- The End of Third Party Cookies?
- Online Marketing Strategies for a New Decade
- Google’s New Personal Analytics Reports Announced Today
- Using Goal Values in Google Analytics
- Setting Up Goals in Google Analytics
- New Cross Device Reports in Google Analytics
- Activating Google Signals in Analytics
Mobile
- Mobile App Performance in Google Display Ads
- Google Implements Full Mobile Only Indexing
- Online Marketing Strategies for a New Decade
- Improving Mobile Website Conversion Rates
- Google Shows New Website Icons in Mobile Results
- Search Marketing with Voice Search Tools
- Google Confirms ‘Mobile-First’ Indexing
- Google launches Speed Scorecard and Impact Calculator
- Page Speed to Impact Mobile Search Rankings
- Project Beacon For Local Search Marketing
Social Media Marketing
- Tracking Facebook Activity in Google Analytics
- Google+ Days Are Numbered – But Should We Care?
- Marketing With Facebook Local Business Pages
- Facebook M – a personal digital assistant
- Facebook Ad Relevance Score
- What Changes To Facebook Reach Mean
- What are the Different Types of Facebook Advertising?
- The Benefits of Using Google+ For SEO
SEO – Link Building
- Changes to ‘nofollow’ Link Identifiers
- Getting Listed on Local Business Directories
- Google’s Warnings Against Guest Blogging
- Caution About Link Schemes From Black Hat SEOs
- Google Targets Bad Link Networks
- Best Practice for Guest Blogging
SEO – Local Marketing
- Google Releases Tool to Manage Reviews in My Business
- Using Google Ads Local Campaigns
- Targeting Google Ads in Google Maps
- Use a Shopping Campaign to Promote Local Inventory
- Marketing With Facebook Local Business Pages
- Getting Listed on Local Business Directories
- Checklist for Local Search Marketing
- Tracking Local Conversions in Google AdWords
- Project Beacon For Local Search Marketing
- ‘Posts’ Released Within Google My Business
SEO – Video Marketing
SEO – Webmasters
- Page Experience Report in Google Search Console
- Google Implements Full Mobile Only Indexing
- Google Releases Tool to Manage Reviews in My Business
- New & Improved Crawl Stats in Google Search Console
- Google to Start Indexing HTTP/2 Sites
- 10 Common WordPress Security Mistakes
- WordPress Version 5.5 – The Importance of Auto-Updates
- Page Experience and Search Rankings
- New Removals Report in Google Search Console
- Core Updates in Google’s Search Algorithms
Google Ads – Shopping Campaigns
- Use a Shopping Campaign to Promote Local Inventory
- New Innovations with the AdWords Experience
- Tips for Google Merchant Centre & Shopping Campaigns
- Google Releases New Audience Targeting in AdWords
- Shopping Ads Now Target Mobile Users on Google Images
Browsers
Research
- Google’s ‘About This Result’ Panel in Search
- Google’s Privacy-First Web Announcement
- Discover the Wayback Machine
- IAB Australia Reveals Digital Ad Spend Surpassed $7b in 2016
- Principles of Mobile Site Design
- New Benchmark Reports in Google Analytics
Statistics
Reporting
- Controlling Ad Personalisation by Google and Other Networks
- Google’s New Click Tracking ID for Apple’s iOS 14.5
- Updates to Report Editor in Google Ads
- Using Auction Insights in Google Ads for Competitor Analysis
- The New Google Analytics 4
- Targeting Google Ads in Google Maps
- Tracking Phone Calls from AdWords
- Tracking Local Conversions in Google AdWords
- Free Access to Google Data Studio
Security
- 10 Common WordPress Security Mistakes
- Google’s Focus on Website Connection Security
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The Importance of WordPress Website Security
Online Tips
- 10 Common WordPress Security Mistakes
- WordPress Version 5.5 – The Importance of Auto-Updates
- Coping with Coronavirus
- Discover the Wayback Machine
- SEO Mythbusting Videos from Google
- Tracking Phone Calls from AdWords
- The Role and Importance of Landing Pages
- Refine Your Google Search Skills
- Avoiding Fake Emails
- How to Avoid Being Targeted by Hackers
- The full historical index of our previous newsletter articles from 2017 and prior years can be see here by date, or by subject / theme.
- You can also access our historical blog articles from 2007 – 2011 here.