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Google launches Speed Scorecard and Impact Calculator

At the end of February, Google announced the launch of their new mobile Speed Scorecard and Impact Calculator, which is an easy-to-use online tool that allows web marketers to compare their mobile website speed with other companies.

Google is continually extolling the virtues of a fast-loading website, to help the searcher experience as well as general usability of a website, and with mobile search now becoming the dominant form of search, the speed of a mobile website is vital. Slow loading sites can be a frustration for visitors, and a 2016 study by Google indicated that 53% of visits are abandoned if a mobile site takes more than three seconds to load.

The new Speed Scorecard tool shows the speeds of thousands of sites from 12 countries across the globe. Google generates the data from their Chrome User Experience Report, which is the largest database of real-user latency data for how Chrome users experience popular destinations on the web. However, not all sites will be included in this database so results for some sites can be patchy.

When it comes to mobile speed, Google recommends that a site loads and becomes usable within 5 seconds on mid-range mobile devices with 3G connections, or within three seconds on 4G connections. By using this tool, companies can check the load speed of their website and compare to others in the market.

A slow mobile site doesn’t just frustrate customers, it can limit an online business. In the retail market, it’s been calculated that for every 1 second delay in page load time, conversions can fall by up to 20%. The Impact Calculator is an additional tool that estimates the revenue impact that could result from improving the speed of your mobile site.

Google already provides a number of site speed tools, including in Google Analytics where a list of speed suggestions are generated. These often suggest the same things for most websites, but it’s important for companies to be aware of potential speed issues, and to discuss the checklist and possible options with their website developers to gain seconds in page load time.

If you’d like to know more about the new Speed Scorecard and how you can assess or improve your website’s load time, please contact us for a discussion.