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Google Targets Bad Link Networks

Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest bloggers defined as spam have had their sites and network of sites penalised and in some cases removed from Google search results. During the same period a number of large link building networks, predominantly from Europe, have been completely removed from the Google search results.

The head of Google’s webspam team, Matt Cutts, recently announced that webmasters should avoid guest blogging requests as the practice is currently polluted with spam, which has led to a substantial amount of sites receiving penalties. The recent trend for spam content and links being generated through poor guest blogging techniques has been cracked down on by Google and more action is indicated for 2014, so doing this purely for link building is now being targeted (you can read more about this here).

Automated emails to blog owners and automated requests for guest blog posts and reciprocal link exchanges has rendered the technique ineffective, with Google now ignoring or penalising the practice. The changes in guest blogging highlights the importance of natural link building and this can also be seen through Google recently targeting and removing several link networks.

Over the past month Google has removed two major link networks in Poland from search results and this follows take-downs from Germany and other European countries. These link networks have been de-indexed from Google search results and sites associated with these networks have received substantial ranking penalties.

These strict approaches by Google over the past year emphasise the importance of natural link building to achieve SEO success. If you’d like to know more about how to avoid getting penalised by Google and the best practice for natural link-building, contact us now.