Monthly Web Search and Marketing Newsletter: Subject Index (2012- )

The monthly newsletter from Web Marketing Workshop contains a range of news, ideas and tips about Internet marketing, search engine optimisation and other online marketing formats.

You can view the monthly archives of the newsletter here, or use the subject index below to find a issue covering your chosen subject. Pre-2008 newsletters can be found here and newsletters published between 2008-11 can be found here.

If you would like to subscribe to the newsletter, just submit your details using the form at the side of the page.

Search Engine Optimisation (SEO)

• Aug-17 - Google's Warnings Against Guest Blogging
• Jan-17 - SEO Checklist for 2017
• Dec-16 - Google's Mobile-first Indexing Announcement
• Dec-16 - The Relationship Between Adwords and SEO
• Oct-16 - Google Releases Penguin 4
• Aug-16 - Video Content Optimisation Tips
• Apr-16 - Google's PageRank Score is Discontinued
• Feb-16 - Google's Significant Core Ranking Algorithm Update
• Jan-16 - SEO Essentials for a Website
• Nov-15 - Google Search Results Filtering Hacked Sites
• Oct-15 - Real Time Penguin Algorithm Updates
• Jul-15 - Google Updates its Search Algorithm
• Jun-15 - Google Webmaster Tools Re-branded as Search Console
• May-15 - Google Announces Ranking Adjustments For Doorway Pages
• Apr-15 - Google's Mobile Ranking Algorithm Update
• Jan-15 - Notable Search Engine Optimisation developments in 2014
• Dec-14 - Google's Mobile-Friendly Search Results
• Dec-14 - Using Mobile Performance Reports in Google Webmaster Tools
• Sep-14 - Google Announces HTTPS as a Ranking Factor
• Aug-14 - The SEO Impact of Panda 4.0
• Jun-14 - SEO Trends and Scaremongering Sales Tactics
• Jan-14 - Significant Search Engine Optimisation events in 2013
• Nov-13 - Google's introduces the new 'Hummingbird' Search Algorithm
• Aug-13 - Google's Trust Factors for websites
• Jun-13 - The benefits of using Google+ for SEO
• May-13 - Google's Panda (and Penguin) updates – two years on
• May-13 - Using Canonical Links and avoiding common mistakes
• Feb-13 - Making use of Google's Search Suggestions
• Dec-12 - Google launches its version of the "Disavow Links" tool
• Dec-12 - Google introduces an Exact Match Domain Filter
• Sep-12 - Bing releases a "Disavow Links" tool for webmasters
• Sep-12 - Google updates Webmaster Tools Alerts
• Sep-12 - Differences in mobile and desktop search results
• May-12 - How Google's recent ranking changes benefit high quality websites

Pay-Per-Click Advertising (PPC)

• Nov-17 - Google's Changes to AdWords Daily Budget
• Nov-17 - Quicker Landing Page Loading With Parallel Tracking
• Oct-17 - Google "Simplifies" AdWords Ad Rotation Settings
• Oct-17 - Significant Change To Adwords Conversion Tracking
• Sep-17 - Call Bid Adjustments in AdWords
• Sep-17 - Post Code Targeting for AdWords in Australia
• Sep-17 - Tips for Google Merchant Centre & Shopping Campaigns
• Aug-17 - Using Responsive Ads in AdWords
• Jul-17 - Google Introduces Maximize Conversions with Smart Bidding
• Jul-17 - New AdWords Experience Coming For All Advertisers
• Jun-17 - Google Releases New Audience Solutions for Search and Shopping
• Jun-17 - AdWords Quality Score Reporting is Improved
• May-17 - Google Rolls Out Smart Display Campaigns for AdWords
• Apr-17 - Google AdWords Exact Match Close Variants
• Mar-17 - New AdWords and Analytics User Interfaces
• Mar-17 - Google's Filtering of 'Bad Ads'
• Feb-17 - Low Search Volume Terms in AdWords
• Jan-17 - Google AdWords Checklist for 2017
• Dec-16 - Mobile Advert Extensions: Click-to-message Rolls Out
• Nov-16 - Google Charging GST For AdWords From November 1 2016
• Nov-16 - Expanded Text Ad Implementation Deadline Is Now January 2017
• Aug-16 - New AdWords Price Extensions Introduced
• Jul-16 - Google Rolls Out AdWords Expanded Text Ads
• Jun-16 - Shopping Ads Now Target Mobile Users on Google Images
• May-16 - Google Rolls Out More Defenses to Thwart Clickjacking
• Feb-16 - Google Introduces Smart Goals Optimisation in AdWords
• Jan-16 - Paid Search Marketing Objectives
• Dec-15 - AdWords Preview Tool's New Look
• Nov-15 - Google adds new features to the AdWords Display Network
• Oct-15 - Using AdWords to Place Gmail Ads
• Oct-15 - Structured Snippet Extensions Available in AdWords
• Sep-15 - Google Launches the New AdWords Report Editor
• Jul-15 - Google’s Support for AdWords Editor 10.6 Ends July 1st
• Jun-15 - Using Google AdWords Dynamic Search Ads
• Mar-15 - Google releases AdWords Call-only campaigns
• Mar-15 - Understanding the First Page Bid Estimate in AdWords
• Feb-15 - Improved Google AdWords Display Network Targeting
• Feb-15 - Google AdWords Editor is Updated
• Jan-15 - Notable Google AdWords developments in 2014
• Nov-14 - Google AdWords and Close Variant Match Types
• Oct-14 - Google Rolls Out AdWords Callout Ad Extensions
• Aug-14 - Google Adwords Location Targeting Options
• Jul-14 - The Benefits of Bing Ads
• Jun-14 - Google's New AdWords Shopping Campaign Format
• Jun-14 - Using Call Forwarding Numbers in Google AdWords
• Apr-14 - The Role and Importance of Landing Pages
• Mar-14 - Google launches Engagement Ads
• Feb-14 - Google Changes AdWords Ad Rank Calculation
• Feb-14 - Why These Ads? Menu Option
• Feb-14 - Using Bid Strategies in Google AdWords
• Jan-14 - Significant Pay-Per-Click Advertising events in 2013
• Dec-13 - Google updates the AdWords Opportunities Tab
• Oct-13 - The Importance of the 'Click to Call' Search Function
• Oct-13 - Yahoo!7 Search Marketing to close in Australia
• Sep-13 - Bing Ads launched in Australia
• Sep-13 - Recent developments with Google Shopping
• Jul-13 - Using phone call tracking
• Jun-13 - Google introduces a Display Benchmarks tool
• May-13 - Google changes the AdWords trademark policy in Australia
• Apr-13 - Google's Enhanced AdWords Campaigns for the Display Network
• Mar-13 - Special Edition - Google Introduces Enhanced AdWords Campaigns
• Feb-13 - Defining Display and Destination URLs in Google AdWords
• Jan-13 - Google AdWords health check for 2013
• Nov-12 - Google AdWords Keyword Match Types
• Aug-12 - About Google AdWords Certified Partners
• Jun-12 - Google Adwords introduces new Auction Insights report
• May-12 - Quality Score Transparency Improved in Google AdWords
• Apr-12 - Google launches an enhanced Display Network platform within AdWords
• Apr-12 - Google's Display Network Targeting Options
• Mar-12 - The top 10 reasons to use Google AdWords
• Feb-12 - Using mobile marketing features in Google AdWords

Website Analytics

• Aug-17 - New Voice Controls in Google Analytics
• Jun-17 - Google Tag Manager Includes Analytics Integration
• May-17 - Google Introduces the New Analytics Home Page
• Apr-17 - Google Rolls Out Optimize
• Mar-17 - Free Data Studio
• Jan-17 - Google Analytics Checklist for 2017
• Oct-16 - Google Makes Demo Account Available in Analytics
• Jun-16 - New User Explorer Report in Google Analytics
• Jun-16 - More Detailed Search Console Data in Google Analytics
• Jan-16 - Insights from Google Analytics
• Jun-15 - Tackling Referral Spam in Google Analytics
• May-15 - The Importance of Owning Your Analytics Account
• Nov-14 - Making Use Of Google Analytics Real Time Reports
• Jan-15 - Notable Google Analytics developments in 2014
• Dec-14 - New AdWords Treemaps reports in Analytics
• Nov-14 - Making Use Of Google Analytics Real-Time Reports
• Oct-14 - Google Releases Analytics Benchmark Reports
• Sep-14 - The Issue of Semalt Referrals in Google Analytics
• May-14 - Google's Universal Analytics is Released
• May-14 - Google Tag Manager - Why Use It?
• Mar-14 - The Google Analytics Solutions Gallery
• Jan-14 - Significant Google Analytics events in 2013
• Dec-13 - Using Google Webmaster's Search Query Data
• Nov-13 - Google Analytics Introduces Demographics & Interests Reports
• Sep-13 - Google changes Analytics User Permissions
• Jul-13 - Google's Universal Analytics in public beta
• Aug-12 - Google Analytics showing "(not provided)" search data

Local Search Marketing

• Nov-17 - Google's Project Beacon For Local Search Marketing
• Jul-17 - 'Posts' Released Within Google My Business
• May-16 - Google Updates Details on Improving Local Rankings
• Dec-15 - Reviews Are Removed From Google+ Local Listings
• Sep-15 - Google Changes the Display Format of Local Search Results
• Aug-15 - Google Enables Local Reviews Through AdWords
• Jul-15 - Google Enhances Localised "Near Me" Search Results
• Mar-15 - Google My Business upgrade gives more photo control
• Feb-15 - Google's 'Pigeon Update' and Local Search Rankings
• Jul-14 - Introducing 'Google My Business'
• Jul-12 - Google Places becomes Google+ Local
• Jul-12 - Setting up a Google+ Local Listing
• May-12 - Google Improves the Ranking Results for Local Search

Links and Link Building

• Jul-16 - Caution About Link Schemes From Black Hat SEOs
• Mar-14 - Google targets bad link networks
• Jul-13 - Best practice for guest blogging

Online Marketing Issues

• Oct-17 - Google's Increasing Focus On Website Connection Security
• Jul-14 - Guidelines for Moving Websites
• Apr-13 - HTTP cookies and privacy concerns
• Jan-13 - Website marketing health check for 2013
• Jan-12 - How did our predictions fare for 2011?
• Jan-12 - What are our predictions for 2012?

Social Media Marketing (SMM)

• Nov-15 - Facebook M – a personal digital assistant
• May-15 - Facebook Ad Relevance Score
• Aug-14 - What Changes To Facebook Reach Mean
• Dec-13 - The different types of Facebook Advertising
• Nov-13 - Understanding Facebook Edgerank for Business Pages
• Aug-13 - Google+ Becomes Two Years Old
• Feb-13 - Facebook Introduces "Graph Search"
• Nov-12 - Using LinkedIn Company Pages
• Oct-12 - Gmail Video Chat evolves to Google+ Hangouts
• Aug-12 - Facebook's Timeline and its impact on business pages
• Jul-12 - Using a Google+ Business Page

Research & Statistics

• May-17 - Online advertising expenditure in Australia surpasses $7b in 2016
• May-16 - Online advertising expenditure in Australia increases to over $6bn
• Dec-15 - Online advertising expenditure in Australia increases to over $5bn
• Aug-15 - Google Releases Quarter Two Financial Results
• Oct-14 - TV Advertisers Embrace Digital Video
• Sep-14 - Increases in Mobile Search Share
• Apr-14 - Mobile Queries Outgrow Desktop Queries
• Apr-14 - Online Advertising Expenditure in Australia for 2013
• Aug-13 - Global Mobile Ad Sales Nearly Double in 2012
• Apr-13 - Online advertising expenditure in Australia for 2012
• Oct-12 - Online advertising expenditure in Australia increases to over $3bn
• Apr-12 - Small Businesses in Australia Benefit from the Digital Economy
• Mar-12 - Online advertising expenditure in Australia up by 17% in 2011
• Feb-12 - The state of mobile internet / search activity

Search Tools

• Feb-17 - What 'Crawl Budget' Means for Googlebot
• Oct-16 - Major Changes to Google's Keyword Planner
• Feb-16 - Google Launches a New Webmasters Website
• Aug-15 - Bing Improves Webmaster Tools
• Nov-14 - Open Site Explorer Gets a Makeover

Web Marketing News

• Apr-17 - The End of DMOZ
• Aug-16 - US Telecoms Giant Verizon Buys Yahoo
• Jul-16 - Microsoft to Buy LinkedIn For US$26bn
• Apr-16 - Google Concierge Humanises Home Services
• Apr-15 - Google and Twitter's New Partnership
• Apr-15 - Microsoft Project Spartan Web Browser
• Jun-13 - Yahoo! buys Tumblr for US$1.1 Billion
• Dec-12 - Google is sued for $208,000 (USD) in a defamation case in Australia
• Nov-12 - Google's Data Centres
• Jun-12 - Facebook's IPO and the aftermath
• Jun-12 - Microsoft Advertising rebrands as Bing

Online Advice and Tips

• Feb-17 - Avoiding Fake Emails
• Nov-16 - The Impact Of Mobile Site Speed
• Apr-16 - Principles of Mobile Site Design
• Sep-15 - How to Avoid Being Targeted by Hackers
• May-14 - The Heartbleed Bug - Does It Affect You?
• Oct-13 - The Importance of WordPress Website Security
• Jan-13 - Search marketing training courses in 2013
• Oct-12 - Improve Your Website's Navigation to Enhance its Conversion Funnel
• Feb-12 - Is your site mobile friendly?

 

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