Skip to main content
(02) 4948 8139 0421 647 317
02 4948 8139 0421 647 317

Privacy Policy

Privacy policy

Effective Date: October 2026

Entity: Web Marketing Workshop Pty Ltd (ABN / ACN)

1. Purpose & Scope
Web Marketing Workshop Pty Ltd (“Web Marketing Workshop”, “we”, “us”, or “our”) is committed to protecting your personal information and respecting your privacy.

This Privacy Policy outlines how we collect, use, disclose, manage, and store personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), as amended. It also details how you can access or correct your personal information or make a privacy complaint.

2. Information We Collect
We collect personal information that is reasonably necessary to conduct our business activities, provide our web marketing, training, and consulting services, and communicate with you.

Depending on your relationship with us, the types of personal information we may collect include:

  • Contact Information: Name, job title, company name, phone number, email address, and postal address.
  • Business & Service Details: Information relating to your business activities, website domain, marketing goals, and communications with us.
  • Financial Details: Payment and billing details (such as credit card or bank details) necessary to process invoices for our services.
  • Employment Information: Resumes, contact details, and work history if you apply for a job or contract with us.
  • Technical & Usage Data: IP address, browser type, device information, operating system, pages visited, and browsing activity collected automatically through website tracking tools (see Section 5 below).

We generally do not collect Sensitive Information (e.g., health information, political opinions, trade union memberships, racial or ethnic origin). If we ever need to collect sensitive information, we will do so only with your explicit opt-in consent or where required/authorised by law.

3. How We Collect Personal Information
We collect personal information in several ways, including:

  • Direct Interaction: When you contact us via email, phone, web forms on our site (such as for a free assessment or general enquiry), sign up for our newsletter, or attend our training courses.
  • Automated Technologies: When you interact with our website, automated systems use cookies, pixels, and web analytics to gather browsing data.
  • Third Parties: Where reasonable and practical, we collect personal information directly from you. However, we may occasionally receive information from public registers, corporate websites, or business partners.

4. How We Use Your Personal Information
We use your personal information for purposes including, but not limited to:

  • Providing, managing, and optimising our web marketing, SEO, Google Ads, and consulting services.
  • Communicating with you regarding your enquiries, assessments, or ongoing projects.
  • Processing payments and managing administrative records.
  • Sending you marketing materials, industry updates, newsletters, or details about our training courses (where you have consented or where permitted under the Spam Act 2003 (Cth)).
  • Improving our website usability, marketing strategies, and customer experience.
  • Complying with legal, regulatory, or tax obligations.

5. Cookies, Analytics & Targeted Advertising
Our website uses tracking technologies to analyse traffic, enhance user experience, and tailor marketing efforts:

  • Google Analytics & Web Analytics: We use web analytics services to collect non-identifiable statistical data about website usage, including pages viewed, time spent on site, and referring URLs.
  • Cookies & Pixels: Cookies are small text files placed on your device. We use session and persistent cookies, as well as tracking pixels (e.g., Meta Pixel, Google Ads tags), to serve targeted advertising and retargeting campaigns based on your previous interactions with our site.
  • Managing Cookies: You can disable or manage cookies through your web browser settings. Please note that disabling cookies may affect certain features or functionalities of our website. You can also opt out of Google’s personalised advertising via the Google Ad Settings page.

6. Disclosure of Personal Information
We do not sell, rent, or trade your personal information. We may disclose your information to third parties only as necessary for the business purposes described in this policy, including:

  • Service Providers & Contractors: Third-party vendors who assist us in operating our business (e.g., IT hosting, CRM software, payment processors, email deployment systems).
  • Professional Advisers: Accountants, auditors, legal advisers, or insurers as reasonably required.
  • Legal Requirements: Government or law enforcement authorities if required or authorised by law, court order, or regulatory body.

7. Overseas Data Disclosures (APP 8)
In supplying our digital services, we utilise cloud infrastructure, software platforms, and service providers that may host or store data on servers located outside Australia (such as in the United States, Europe, or the United Kingdom).

Before disclosing any personal information to an overseas recipient, we take reasonable steps to ensure that the overseas recipient handles your personal information in a manner consistent with the Australian Privacy Principles or is subject to a law or binding scheme offering substantially similar protections.

8. Direct Marketing & Your Opt-Out Rights
We may send you marketing communications about our services, blog updates, or upcoming training events if you have requested them or where we are legally permitted to do so.

  • Opting Out: You can stop receiving promotional emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email or by contacting us directly using the details provided below.
  • Transaction Communications: Opting out of marketing emails will not unsubscribe you from essential administrative communications regarding active services or contractual obligations.

9. Data Security & Storage
We take all reasonable security measures – including administrative, technical, and physical safeguards – to protect your personal information from loss, misuse, unauthorised access, modification, or disclosure.

In the event of a data security breach, we maintain procedures to assess and respond under the Notifiable Data Breaches (NDB) Scheme governed by the Privacy Act 1988. Where required, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC).

When your personal information is no longer needed for any authorised purpose and we are not legally required to retain it, we take reasonable steps to securely destroy or de-identify it.

10. Accessing & Correcting Your Information (APPs 12 & 13)
You have the right to request access to the personal information we hold about you and to request that we correct any errors or inaccuracies.

To request access or corrections, please contact our Privacy Officer using the details in Section 12.

We will respond to your request within a reasonable timeframe (typically within 30 days).

We do not charge a fee for lodging an access request, but we reserve the right to charge a reasonable administrative fee for retrieving and providing copies of data where permitted by law.

11. Complaints Handling
If you have a concern or complaint regarding our compliance with the Privacy Act or the APPs, please contact us in writing.

We will investigate your complaint promptly and respond within 30 days outlining our proposed resolution.

If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001

12. Contact Details & Privacy Officer
If you have questions about this Privacy Policy, wish to access/correct your personal data, or wish to submit a privacy complaint, please contact:

Privacy Officer
Web Marketing Workshop Pty Ltd
Email: info@webmarketingworkshop.com.au
Phone: (02) 4948 8139
Address: 2 Ada Avenue, Brookvale, NSW 2100, Australia

13. Changes to This Privacy Policy
We reserve the right to update or amend this Privacy Policy at any time to reflect changes in legal requirements, privacy regulations, or our operational practices. Any updated policy will be published on our website with a revised “Effective Date.”

You can also read more legal information about the Web Marketing Workshop website.