Guidelines for Moving Websites
Sometimes website owners have to move the site, from a more basic server move to a more complex domain change. These changes can have a…
Introducing ‘Google My Business’
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…
The Benefits of Bing Ads
Bing Ads launched in Australia in July 2013 and now provides search marketers with the only real alternative to Google AdWords. Although it has a…
Using Call Forwarding Numbers in Google AdWords
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
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SEO Trends and Scaremongering Sales Tactics
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
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Google Tag Manager – Why Use It?
Following on from the first article this month about Universal Analytics, this is a perfect time to consider implementing Google’s Tag Manager code on your…
The Google Analytics Solutions Gallery
There have been some on-going developments to Google Analytics over the past year which have facilitated its user-friendliness with easier ways to see how your…
Google Targets Bad Link Networks
Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest…
What are the Different Types of Facebook Advertising?
If you are using Facebook business pages as part of your social media marketing activity, there are a number of ways to run advertising on…
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Using Google Webmaster’s Search Query Data
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
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Google Introduces The New ‘Hummingbird’ Search Algorithm
At the end of September Google announced that it had been using its new search algorithm since the end of August. This is important for…
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The Importance of WordPress Website Security
WordPress has become the leader in web publishing, with over 72 million sites using their Content Management System, which is estimated to be more than…
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Trust Factors that can Enhance a Website’s Rankings
Over recent months Google has been further tightening its Panda and Penguin algorithms, to target poor content websites and in turn, help to improve the rankings…
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Best Practice for Guest Blogging
The regular changes that Google’s been making to its search algorithms recently to clamp down on poor quality links or content has started to change…
The Benefits of Using Google+ For SEO
Although Google+ is still struggling to establish itself as a viable social media alternative to Facebook, the number of users is increasing as Google integrates…