AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callouts have some distinct advantages for advertisers and they should…
Google Announces Https as a Ranking Factor
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
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What Changes To Facebook Reach Mean
At the end of 2013, Facebook quietly changed its rules for ‘organic reach’ which has effectively ended the option for ‘free advertising’ used by many…
Google AdWords Location Targeting Options
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
The SEO Impact of Panda 4.0
In Google’s continuous effort to clean up the quality of their search results, they introduced a significant algorithm change in 2011 which became known as…
Guidelines for Moving Websites
Sometimes website owners have to move the site, from a more basic server move to a more complex domain change. These changes can have a…
Introducing ‘Google My Business’
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…
The Benefits of Bing Ads
Bing Ads launched in Australia in July 2013 and now provides search marketers with the only real alternative to Google AdWords. Although it has a…
Using Call Forwarding Numbers in Google AdWords
Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
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SEO Trends and Scaremongering Sales Tactics
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
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Google Tag Manager – Why Use It?
Following on from the first article this month about Universal Analytics, this is a perfect time to consider implementing Google’s Tag Manager code on your…
The Google Analytics Solutions Gallery
There have been some on-going developments to Google Analytics over the past year which have facilitated its user-friendliness with easier ways to see how your…
Google Targets Bad Link Networks
Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest…
What are the Different Types of Facebook Advertising?
If you are using Facebook business pages as part of your social media marketing activity, there are a number of ways to run advertising on…
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Using Google Webmaster’s Search Query Data
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
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