Google has recently introduced call forwarding numbers for AdWords advertisers in Australia, which enables an alternative method of phone call tracking and advanced call reporting…
Continue Reading Using Call Forwarding Numbers in Google AdWords→
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
Continue Reading SEO Trends and Scaremongering Sales Tactics→
Following on from the first article this month about Universal Analytics, this is a perfect time to consider implementing Google’s Tag Manager code on your…
There have been some on-going developments to Google Analytics over the past year which have facilitated its user-friendliness with easier ways to see how your…
Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest…
If you are using Facebook business pages as part of your social media marketing activity, there are a number of ways to run advertising on…
Continue Reading What are the Different Types of Facebook Advertising?→
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
Continue Reading Using Google Webmaster’s Search Query Data→
At the end of September Google announced that it had been using its new search algorithm since the end of August. This is important for…
Continue Reading Google Introduces The New ‘Hummingbird’ Search Algorithm→
WordPress has become the leader in web publishing, with over 72 million sites using their Content Management System, which is estimated to be more than…
Continue Reading The Importance of WordPress Website Security→
Over recent months Google has been further tightening its Panda and Penguin algorithms, to target poor content websites and in turn, help to improve the rankings…
Continue Reading Trust Factors that can Enhance a Website’s Rankings→
The regular changes that Google’s been making to its search algorithms recently to clamp down on poor quality links or content has started to change…
Although Google+ is still struggling to establish itself as a viable social media alternative to Facebook, the number of users is increasing as Google integrates…
The use of ‘canonical links’ is a helpful tool for webmasters in cases where a website may have duplicated pages of content. The role of…
Continue Reading Using Canonical Links and avoiding common mistakes→
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
It’s a little known fact that Google mobile search results (whether tablet, feature phone or smartphone) can be different results from those on Google from…
Continue Reading Differences in Mobile and Desktop Search Results→
