Facebook Ad Relevance Score
An increasing number of businesses are using Facebook to advertise to their customers and target market. If your business is already doing so, or considering…
Google’s Mobile Ranking Algorithm Update
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Google Releases AdWords Call-only Campaigns
At the end of February, Google announced the launch of the new AdWords ‘Call-only’ campaigns. These are specially designed to only show ads on smartphones…
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Improved Google AdWords Display Network Targeting
Google recently announced that it’s changing the way in which customers can be reached through their AdWords Display Network. This should be interesting to any…
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New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Google’s Mobile-Friendly Search Results
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
Making Use Of Google Analytics Real-Time Reports
Back in September 2011, Google introduced Real-Time reports to their Analytics service, which marked a notable improvement in the type of reporting available to users…
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Google AdWords and Close Variant Match Types
At the end of September, Google AdWords started to change the way that exact match and phrase matched words could be targeted, so that the…
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New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…
AdWords Callout Ad Extensions Rolled Out
Google has recently announced the roll-out of ‘callout’ extensions within the AdWords system. These new callouts have some distinct advantages for advertisers and they should…
Google Announces Https as a Ranking Factor
In a rare move, Google announced at the start of August that they would be using HTTPS encryption as a positive ranking factor, in an…
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What Changes To Facebook Reach Mean
At the end of 2013, Facebook quietly changed its rules for ‘organic reach’ which has effectively ended the option for ‘free advertising’ used by many…
Google AdWords Location Targeting Options
Location targeting of ads through Google AdWords has been one of the best features for many years, allowing advertisers to target a specific country, state,…
The SEO Impact of Panda 4.0
In Google’s continuous effort to clean up the quality of their search results, they introduced a significant algorithm change in 2011 which became known as…
Guidelines for Moving Websites
Sometimes website owners have to move the site, from a more basic server move to a more complex domain change. These changes can have a…