If you are using Facebook business pages as part of your social media marketing activity, there are a number of ways to run advertising on…
Continue Reading What are the Different Types of Facebook Advertising?→
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
Continue Reading Using Google Webmaster’s Search Query Data→
At the end of September Google announced that it had been using its new search algorithm since the end of August. This is important for…
Continue Reading Google Introduces The New ‘Hummingbird’ Search Algorithm→
WordPress has become the leader in web publishing, with over 72 million sites using their Content Management System, which is estimated to be more than…
Continue Reading The Importance of WordPress Website Security→
Over recent months Google has been further tightening its Panda and Penguin algorithms, to target poor content websites and in turn, help to improve the rankings…
Continue Reading Trust Factors that can Enhance a Website’s Rankings→
The regular changes that Google’s been making to its search algorithms recently to clamp down on poor quality links or content has started to change…
Although Google+ is still struggling to establish itself as a viable social media alternative to Facebook, the number of users is increasing as Google integrates…
The use of ‘canonical links’ is a helpful tool for webmasters in cases where a website may have duplicated pages of content. The role of…
Continue Reading Using Canonical Links and avoiding common mistakes→
Since 2008, Google has provided searchers with the ‘Search Suggest’ option, which aims to predict the search terms that users are typing into the search…
It’s a little known fact that Google mobile search results (whether tablet, feature phone or smartphone) can be different results from those on Google from…
Continue Reading Differences in Mobile and Desktop Search Results→
At the end of April, Google’s Webmaster Blog announced further changes to their ranking criteria that are designed to target “over optimised” websites and to…
Continue Reading How Google’s Recent Ranking Changes Benefit High Quality Websites→
At Web Marketing Workshop we have been leading AdWords consultants since 2002, and we love Google AdWords – as a marketing tool for our clients,…
Using paid search ads is always an option for websites to improve or expand their coverage in the search results and to target core search…
