Latest Changes to Google Analytics 4
Since the introduction of Google Analytics 4 (GA4) in 2021, Google has been developing and enhancing the interface and the range of tools available, although…
Using Scheduled Email Reports in Google Analytics 4
Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…
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Google Changes Direction on Third Party Cookies
At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…
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How Useful Are The Retention Reports in GA4?
One of the main menu items in the Reports menu in Google Analytics 4 (GA4) is Retention, which contains a number of charts about user…
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Using Comparisons in Google Analytics 4
In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…
Digital Markets Act in Europe and its Implications
The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
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Key Events Change in Google Analytics 4
To create a simpler and more intuitive experience in the way conversions are measured and reported across Google Ads and Analytics, Google has unified how…
Harnessing the Power of GA4 Conversion Paths Report
Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…
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Unveiling the Power of Filters in GA4 Reports with Regex
Google Analytics 4 (GA4) provides a robust set of tools to analyse user behaviour and track key metrics, but it’s easy to drown in a…
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GA4 To Remove Google Signals from Reporting Identity
Google Signals are a feature in Google Analytics 4 that uses information from users who are signed in to Google and who have consented to…
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GA4 vs. UA Conversion Discrepancies
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
Data Differences & Thresholds in GA4 vs. UA
In our continuing blog series about the new Google Analytics 4 interface (GA4), we now take a look at some of the data differences and…
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GA4 Data Retention and Exploration Reports
In our continuing blog series about Google Analytics 4 (GA4), we now take a look at the use of Exploration Reports and how they can…
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User Experience Optimisation with Microsoft Clarity
In the ever-evolving landscape of web development and digital marketing, user experience (UX) has emerged as a critical factor in determining the success of a…
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Google Analytics 4 Dimensions and Metrics
As the new Google Analytics 4 (GA4) tracking gets closer to becoming the only version of Analytics after 1 July this year, we now look…