Analytics

Google Analytics 4 (GA4) reports have recently been showing a sudden, massive spike in visitors from China and Singapore for many websites. This anomaly has…

Continue Reading Tackling Spam Traffic in GA4→

Google has recently launched its agentic AI tools, Ads Advisor and Analytics Advisor to help advertisers unlock key insights and drive improved campaign performance. These…

Continue Reading Google Launches AI Advisors in Ads and Analytics→

Business and marketing decisions are only as good as the data that informs them, so keeping Google Analytics 4 (GA4) clean and accurate is critical…

Continue Reading Understanding GA4 Bot Traffic and Blocking Referral Domains→

As Google Analytics 4 (GA4) continues to be developed and enhanced by Google, there have been some recent additions to the tool with some new…

Continue Reading New Additions to Google Analytics 4 in 2025→

Annotations allow users to add notes directly to Google Analytics 4 (GA4) reports, making it easier to record events, explain changes in data, or highlight…

Continue Reading Chart Annotations Added to Google Analytics 4→

Google Analytics 4 has recently been experiencing issues with the accuracy in reporting key events (such as Google Ads conversions) on websites, including the click…

Continue Reading GA4 Changes Impacting Onsite Click Actions→

A recent addition to the range of Google Analytics 4 (GA4) tools is the ability to provide benchmarks for similar businesses. This had been a…

Continue Reading Google Analytics 4 Introduces Benchmarking→

Since the introduction of Google Analytics 4 (GA4) in 2021, Google has been developing and enhancing the interface and the range of tools available, although…

Continue Reading Latest Changes to Google Analytics 4→

Since its introduction, the new Google Analytics 4 (GA4) interface has seen ongoing improvements and additions to add to the range of tools available to…

Continue Reading Using Scheduled Email Reports in Google Analytics 4→

At the end of July Google announced their decision to abandon its long-standing plans to phase out third-party cookies. This reversal in policy has sent…

Continue Reading Google Changes Direction on Third Party Cookies→

One of the main menu items in the Reports menu in Google Analytics 4 (GA4) is Retention, which contains a number of charts about user…

Continue Reading How Useful Are The Retention Reports in GA4?→

In Google Analytics 4 (GA4) comparisons have taken the place of segments in Universal Analytics. They enable the evaluation of data subsets, side by side…

Continue Reading Using Comparisons in Google Analytics 4→

The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…

Continue Reading Digital Markets Act in Europe and its Implications→

To create a simpler and more intuitive experience in the way conversions are measured and reported across Google Ads and Analytics, Google has unified how…

Continue Reading Key Events Change in Google Analytics 4→

Using Google Analytics 4 (GA4) to understand user behaviour and optimise conversion paths is crucial for businesses striving to maximise their online returns. GA4 is…

Continue Reading Harnessing the Power of GA4 Conversion Paths Report→