Insights from Google Analytics
The start of a new year is usually a good time to review what’s been and to plan for what’s to come, and so we’d…
Tackling Referral Spam in Google Analytics
Over the past year the occurrence of fake referral visits appearing in Google Analytics reports has become more widespread and an annoyance for many website…
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Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Making Use Of Google Analytics Real-Time Reports
Back in September 2011, Google introduced Real-Time reports to their Analytics service, which marked a notable improvement in the type of reporting available to users…
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New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…