Google Analytics 4 Transition Reminder
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
Filtering Internal Traffic from Google Analytics 4
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
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New Form Interactions Event in Google Analytics 4
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
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Google Analytics 4 Retains Bounce Rate as a Metric
When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
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Global Site Tag Becomes Simplified Google Tag
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
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Comparisons, Segments and Audiences in Google Analytics 4
Google Analytics 4 has different features available for analysis (or building of retargeting audiences). These include comparisons, segments and audiences. The way they’re used can…
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Collecting Universal Events in Google Analytics 4
In a continuation of our series of articles about the migration of Google’s established Universal Analytics (UA) to the new Google Analytics 4 (GA4), we…
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The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Migrate Google Analytics Goals From UA to GA4
In a long awaited move, Google has started to roll out a migration tool for Universal Analytics properties (UA) to migrate existing goals into a…
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Universal Analytics given notice by Google
The original ‘Universal’ version of Google Analytics has now been given notice by Google with a set date when it will be discontinued, as Google…
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Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Using ‘Signals’ Data Collection in Google Analytics
Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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Tracking Facebook Activity in Google Analytics
If you attract website visits from Facebook, you can review the performance data for these users once they are on your website by using Google…
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Using Audiences in Google Analytics 4
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…