Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
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New Tools For Managing Google Analytics Users
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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New Voice Controls in Google Analytics
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Google Tag Manager Includes Analytics Integration
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
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Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Free Access to Google Data Studio
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…
Google Analytics checklist for 2017
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
Google Makes Demo Account Available in Analytics
In a recent move to help Analytics users become more familiar with the full range of reports and data sets, Google has introduced a demo…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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