Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…
Making Use Of Google Analytics Real-Time Reports
Back in September 2011, Google introduced Real-Time reports to their Analytics service, which marked a notable improvement in the type of reporting available to users…
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New Benchmark Reports in Google Analytics
Google has just released some new benchmark reports in Analytics and these are now appearing in the reports menu. These reports provide another level of…
Google Tag Manager – Why Use It?
Following on from the first article this month about Universal Analytics, this is a perfect time to consider implementing Google’s Tag Manager code on your…
The Google Analytics Solutions Gallery
There have been some on-going developments to Google Analytics over the past year which have facilitated its user-friendliness with easier ways to see how your…