The Future of Privacy in Advertising
The trend with online advertising over recent years has become more strongly focused around the need for user privacy while at the same time managing…
Migrate Google Analytics Goals From UA to GA4
In a long awaited move, Google has started to roll out a migration tool for Universal Analytics properties (UA) to migrate existing goals into a…
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Universal Analytics given notice by Google
The original ‘Universal’ version of Google Analytics has now been given notice by Google with a set date when it will be discontinued, as Google…
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Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Using ‘Signals’ Data Collection in Google Analytics
Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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Tracking Facebook Activity in Google Analytics
If you attract website visits from Facebook, you can review the performance data for these users once they are on your website by using Google…
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Using Audiences in Google Analytics 4
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…
Analysis Tools in Google Analytics 4
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…