Developments With The New Google Analytics 4
Just over a year ago Google launched the new Google Analytics 4 reporting tool out of beta and made it available to all users. It…
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Google’s New Click Tracking ID for Apple’s iOS 14.5
Apple recently updated its iOS interface (14.5) to include a change to its App Tracking Transparency policy. This change impacts how Google reports and measures…
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Using ‘Signals’ Data Collection in Google Analytics
Google signals has been a feature in Google Analytics for several years and will continue to apply in the new Google Analytics 4 platform. So…
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Tracking Facebook Activity in Google Analytics
If you attract website visits from Facebook, you can review the performance data for these users once they are on your website by using Google…
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Using Audiences in Google Analytics 4
This latest article in our series covering the new Google Analytics 4 (GA4) reporting tool looks at the use of Audiences, for reporting or use…
Analysis Tools in Google Analytics 4
As part of our regular series of articles on the new Google Analytics 4 (GA4) reporting tool, this month we look at the analysis options…
Engagement Metrics in Google Analytics 4
In our latest article covering the new Google Analytics 4 (GA4) reporting tool, we look at the tracking of engaged sessions, and how this differs…
Google Analytics 4 Reporting & Demo Account
This month we continue our series of articles about the new Google Analytics 4 (GA4) reporting tool, with a look at the standard reports that…
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Tracking Sessions and Users in the new Google Analytics 4
This article continues our series of posts on the new version of Google Analytics (known as Google Analytics 4 or GA4) compared to the current…
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Google Analytics 4 Events Compared to Universal Analytics
Continuing the series of articles about the new version of Google Analytics – known as Google Analytics 4 or GA4 – we look at the…
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