Using Goal Values in Google Analytics
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Setting Up Goals in Google Analytics
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
New Cross Device Reports in Google Analytics
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
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Activating Google Signals in Analytics
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
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