GA4 vs. UA Conversion Discrepancies
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has brought about a conundrum of conversion differences that leave marketers scratching their heads.…
Data Differences & Thresholds in GA4 vs. UA
In our continuing blog series about the new Google Analytics 4 interface (GA4), we now take a look at some of the data differences and…
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GA4 Data Retention and Exploration Reports
In our continuing blog series about Google Analytics 4 (GA4), we now take a look at the use of Exploration Reports and how they can…
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User Experience Optimisation with Microsoft Clarity
In the ever-evolving landscape of web development and digital marketing, user experience (UX) has emerged as a critical factor in determining the success of a…
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Google Analytics 4 Dimensions and Metrics
As the new Google Analytics 4 (GA4) tracking gets closer to becoming the only version of Analytics after 1 July this year, we now look…
Counting Methods for GA4 Conversions
In our continuing series of articles on the new Google Analytics 4 (GA4) reporting tool – which will become the only version of Analytics to…
Insights in Google Analytics 4 (GA4)
In our continuing blog series on Google Analytics 4 (GA4) – which will become the only version of Analytics to collect data in 2 months…
GA4 User Engagement Metrics Compared to Universal Analytics
In our latest article focusing on the new Google Analytics 4 (GA4), this month we take a look the differences in analysing user behavior in…
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Google Optimize Discontinued in Sept 2023
Google has announced that they will be ending their Optimize tool in September this year. This has been available for more than 10 years as…
Behavioural Modelling in Google Analytics 4
In our continuing series of articles on Google Analytics 4 (GA4), we now take a look at the behavioural modelling for consent mode, which is…
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Google Analytics 4 Transition Reminder
As we enter 2023, this is a reminder that Google Analytics is changing and by July this year, the established Universal Analytics reports will stop…
Filtering Internal Traffic from Google Analytics 4
In our continuing blog series on the new Google Analytics 4 platform (GA4), we now take a look at how to filter internal traffic. This…
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New Form Interactions Event in Google Analytics 4
In another recent development by Google to make the new Google Analytics 4 (GA4) platform more user-friendly, they have added a new automatic ‘enhanced measurement’…
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Google Analytics 4 Retains Bounce Rate as a Metric
When Google launched their new Analytics platform – known as Google Analytics 4 (GA4) – bounce rate was considered to be a deprecated metric, so…
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Global Site Tag Becomes Simplified Google Tag
The accurate measurement of digital advertising is fundamental for it to achieve the optimal results and so it relies on robust website tagging to help…
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