Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
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New Tools For Managing Google Analytics Users
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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New Voice Controls in Google Analytics
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Google Tag Manager Includes Analytics Integration
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
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Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…