Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
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New Tools For Managing Google Analytics Users
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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New Voice Controls in Google Analytics
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Google Tag Manager Includes Analytics Integration
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
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Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…
Free Access to Google Data Studio
Google recently announced a significant change to their Data Studio product, which is their data visualisation product first launched in May 2016, by providing free…
Google Analytics checklist for 2017
Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps…
Google Makes Demo Account Available in Analytics
In a recent move to help Analytics users become more familiar with the full range of reports and data sets, Google has introduced a demo…
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More Detailed Search Console Data in Google Analytics
In another new development for Google Analytics, there is a newer version of the Search Console report now being rolled out, which helps to provide…
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New User Explorer Report in Google Analytics
Last month Google Analytics started to roll out a new report – the first for some time – which is called User Explorer. This feature…
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Insights from Google Analytics
The start of a new year is usually a good time to review what’s been and to plan for what’s to come, and so we’d…
Tackling Referral Spam in Google Analytics
Over the past year the occurrence of fake referral visits appearing in Google Analytics reports has become more widespread and an annoyance for many website…
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Ownership of Google Analytics Accounts
This is a critical topic for analytics managers in online businesses of all sizes, as it’s vital to know who owns and manages Google Analytics…
New AdWords Treemaps Reports in Analytics
Google has just launched a new set of reports in Analytics, which enable AdWords advertisers to see a ‘Treemap’ report of their advertising performance, linked…