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Google Analytics checklist for 2017

  • Conversion Goals – an essential part of using Google Analytics reports to their full potential is having one or more conversion goals set up. This helps to provide the real insights on your website performance and the ultimate objectives you have for each visit, whether it’s a sale, enquiry, page view or other user engagement that can help identify the best visitors and where they come from. Read more here.
  • Event Tracking – if the standard goals in Analytics are hard to set up, make use of event tracking to measure non-standard actions on your website, and track as goals if relevant. By counting clicks on emails or phone links, downloads of PDF files, views of videos, or visits to social media sites, event tracking can really expand the data and insights being collected by Analytics. Read more here.
  • Advanced Segments – of all the tools available in Analytics, segments can be some of the most insightful to enable you to isolate particular groups of visitors or to drill down into certain user behaviour to get to the answers you need. Get into the habit of using Google’s preset segments or more importantly, create your own to get more from the reports. Read more here.
  • The Google Analytics Mobile App – this is a relatively new tool which can be downloaded to your smartphone and allows you access to your Analytics reports via your mobile. More importantly, it provides an ‘Assistant’ option in the menu that shows alerts or suggestions based on recent trends in your data to gain insights into your results which you may not have picked up. Read more here.


We hope you find the above checklist useful to compare how your website activity is set up ready for 2017. As usual, if you have any questions or need help with any of these items, please contact us now for further information.