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New Tools For Managing Google Analytics Users

In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools to manage access to important analytics data. Near the start of November it introduced another round of improvements, which over the coming months, will centralise user management across a company’s many Google Analytics accounts and launch user groups to simplify the task of managing permissions for multiple teams of users.

Centralised user management for an organisation
Administrators can now centrally manage users across all Google Analytics accounts linked to an organisation. If there are many accounts, and users need to be added across them, there will ‘huge’ time- savings. For example, if a new team member needs access to 25 accounts, it was previously necessary to visit every account to get them set up. Now this task can be completed from one place.

It’s also possible to:

  • View rich cross product and cross account details for users
  • Manage a user’s access across many Analytics accounts in one console
  • See new details about how a user inherits their permissions
  • Get clear in-product explanations of different access levels and privileges

If you’re just using Google Analytics and don’t need to manage users across accounts, these same improvements will be seen inside of Google Analytics. All of the navigation and documentation improvements are present in both places.

User Groups in Google Analytics
Organisation administrators often need to manage access for hundreds of users. This process can be tedious, especially when dealing with multiple Analytics accounts. Now it’s possible to more easily manage large teams of users by creating a group, placing the appropriate people inside it, and granting the groups access to the appropriate Analytics accounts. A group can even be placed inside a group if a hierarchy of teams needs to be managed. To do this, an organisation will need to be created. You can read more about that here.

Combined with existing features like the ability to centrally audit and set policies for users, these new features bring enterprise grade controls to organisations. They also pave the way for future enhancements, such as bringing centralised user management and user groups to more products.

If you want more information about how these new tools for managing Google Analytics users can help to improve the resource management within your organisation, contact us now for details.

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