The New Google Analytics 4
In a significant announcement this month, Google has introduced a new, revised version of Google Analytics, called Google Analytics 4 (GA4). This uses the same…
Controlling Data Use in Google Analytics
Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. Now Google Analytics provides businesses with a variety…
The End of Third Party Cookies?
Google made an announcement in the middle of January that they would be phasing out the use of third party cookies in the Chrome browser…
Online Marketing Strategies for a New Decade
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
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Google’s New Personal Analytics Reports Announced Today
In a surprise new move, Google has just announced that they are launching a new Personal Analytics service today, which will use all the data…
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Using Goal Values in Google Analytics
Whenever goals are set up in Google Analytics, there is the option to include a goal value. This will be a set value generated whenever…
Setting Up Goals in Google Analytics
Following on from the previous blog post about conversion tracking, a key part of that process should be the use of goal tracking in Google…
New Cross Device Reports in Google Analytics
Last month we posted about the new Google Signals option in Google Analytics that needed to be activated in order to view data about Cross…
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Activating Google Signals in Analytics
Google Signals is a new option that’s starting to roll out across Google Analytics accounts, and needs to be activated for users to access some…
Data Retention in Google Analytics
Following our blog post in March regarding the new General Data Protection Regulation (GDPR) being introduced in Europe, Google Analytics has introduced a new data retention…
New User Focused Reports in Google Analytics
A common view of web marketers is that understanding user journeys across channels and devices is critical to marketing success. Since today’s customers have very…
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New Tools For Managing Google Analytics Users
In October, Google announced new account management tools for businesses using Google Analytics in response to feedback about the need for simple but powerful tools…
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New Voice Controls in Google Analytics
Another new feature for Google Analytics has been announced in the past month to help users get more business insights from their data. Voice control…
Google Tag Manager Includes Analytics Integration
An increasing number of websites are now moving their tracking code strategy towards Google Tag Manager (GTM), which can make it easier to manage multiple…
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Google Rolls Out Optimize
First announced last year, Google has been rolling out their new Optimize service, so that some Analytics / AdWords users now have access to this…