Over recent years the increasing use of mobile phones and the proliferation of apps that carry Google display ads has resulted in a big increase…
Continue Reading Mobile App Performance in Google Display Ads→
In March 2021 Google introduced a significant change to the way in which it indexes websites by indexing only mobiles sites. Google has been using…
Continue Reading Google Implements Full Mobile Only Indexing→
As we approach the end of the current decade, it can be a good time to look back over the past 10 years to see…
Continue Reading Online Marketing Strategies for a New Decade→
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over the past month, Google has been showing small icons for each of the organic search results displayed on mobile and tablet screens. The new…
Continue Reading Google Shows New Website Icons in Mobile Results→
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
At the end of March, the Google Webmaster blog posted an article confirming the long expected roll-out of their mobile-first indexing for search. This comes…
At the end of February, Google announced the launch of their new mobile Speed Scorecard and Impact Calculator, which is an easy-to-use online tool that allows…
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Google’s studies have shown that people really care about the load-speed of a page particularly on mobiles, as they want to be able to find…
Continue Reading Page Speed to Impact Mobile Search Rankings→
Google has been offering a pilot program to some companies over the past few months, called Project Beacon. It’s a way of harnessing the technology…
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
Continue Reading Google’s Mobile-first Indexing Announcement→
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
In a quest to establish mobile site design best practices, Google recently partnered with AnswerLab in the U.S. to research how a range of users…
In a follow up to our December 2014 articles on ‘Google’s Mobile-Friendly Search Results’ and ‘Using Mobile Performance’, we take a look at, more specifically,…
Google has just announced the introduction of a ‘mobile friendly’ label which will appear in their mobile search results, to indicate which websites are likely…
