A Background on Googlebot Crawling
A necessary process for web pages to show up in Google Search results is the automated crawling of websites that are publicly available. Googlebot is…
A Refresher Guide on SEO Meta Descriptions for 2025
Metadata refers to the snippets of information that provide context to a webpage’s content. It helps search engines understand what a page is about, assisting…
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Google Releases Search Console Recommendations
Google has recently added a ‘Recommendations’ panel to Search Console as an experiment for some users. This new feature provides websites with optimisation opportunities and…
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Is Google’s Search Monopoly Under Threat From The Law?
A landmark ruling by a US court in August has declared Google a monopolist in the search engine and search advertising markets. This groundbreaking decision…
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Will SearchGPT Challenge Google’s Dominance?
OpenAI’s recent unveiling of SearchGPT has sent ripples through the tech industry and raised questions about how significant a challenge this may be to Google’s…
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How To Get Videos Found in YouTube Search
Millions of videos are uploaded to YouTube daily, which is the second biggest online search engine after Google. With so much content vying for attention,…
Improving Your SEO For Google Maps / Business Profiles
For any business with a local presence, targeting searchers looking in the area is a must and Google Maps plays a prominent part of that…
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Google’s AI Driven Search Launches in the U.S.
In May 2024 Google released a new Gemini-branded version of generative AI customised for Google Search. This new model of searching uses expanded AI Overviews,…
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Unlocking the Potential of Google’s URL Inspection Tool
Google’s URL Inspection Tool is an invaluable asset for SEO and website management. Integrated within Google Search Console, this tool provides detailed insights into how…
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Digital Markets Act in Europe and its Implications
The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
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Google Removes Cache Link in Search Results
Google recently decided that links allowing users to view cached versions of webpages from the search results were no longer necessary, so they have been…
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Google Revamps its SEO Starter Guide
One crucial aspect of digital marketing is understanding Search Engine Optimisation (SEO) and its intricacies. This is vital for businesses striving to maximise their online…
Google’s 2024 Core Update and Enhanced Spam Policies
Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
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Decoding Google Search and Ranking: Part 4 – Rumoured and Disproven Ranking Factors
Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
Decoding Google Search and Ranking: Part 3 – Unconfirmed but Suspected Ranking Factors
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…