Metadata refers to the snippets of information that provide context to a webpage’s content. It helps search engines understand what a page is about, assisting…
Continue Reading A Refresher Guide on SEO Meta Descriptions for 2025→
Google has recently added a ‘Recommendations’ panel to Search Console as an experiment for some users. This new feature provides websites with optimisation opportunities and…
Continue Reading Google Releases Search Console Recommendations→
A landmark ruling by a US court in August has declared Google a monopolist in the search engine and search advertising markets. This groundbreaking decision…
Continue Reading Is Google’s Search Monopoly Under Threat From The Law?→
OpenAI’s recent unveiling of SearchGPT has sent ripples through the tech industry and raised questions about how significant a challenge this may be to Google’s…
Continue Reading Will SearchGPT Challenge Google’s Dominance?→
Millions of videos are uploaded to YouTube daily, which is the second biggest online search engine after Google. With so much content vying for attention,…
For any business with a local presence, targeting searchers looking in the area is a must and Google Maps plays a prominent part of that…
Continue Reading Improving Your SEO For Google Maps / Business Profiles→
In May 2024 Google released a new Gemini-branded version of generative AI customised for Google Search. This new model of searching uses expanded AI Overviews,…
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Google’s URL Inspection Tool is an invaluable asset for SEO and website management. Integrated within Google Search Console, this tool provides detailed insights into how…
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The Digital Markets Act is the European Union’s law to make the markets in the digital sector fairer and more contestable. In order to do…
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Google recently decided that links allowing users to view cached versions of webpages from the search results were no longer necessary, so they have been…
Continue Reading Google Removes Cache Link in Search Results→
One crucial aspect of digital marketing is understanding Search Engine Optimisation (SEO) and its intricacies. This is vital for businesses striving to maximise their online…
Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
Continue Reading Google’s 2024 Core Update and Enhanced Spam Policies→
Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…
As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
Continue Reading Internal Linking for Accessibility – Best Practices→
