The search engine marketing (SEM) landscape has reached a historic turning point. In 2025, the industry has moved beyond the “experimentation” phase of artificial intelligence…
Continue Reading The Search Revolution: Navigating SEM in 2026→
To understand the future of SEO it’s necessary to realise that Google integrates advanced artificial intelligence into the heart of search results. For website owners…
Continue Reading Understanding the Future of SEO: From Core Metrics to AI Integration→
In October 2025, Google introduced AI Mode in Australia, having previously launched this in the US and some other countries, including the UK. Ai Mode…
As generative AI becomes more widely used, Google is changing how it evaluates content and how its search experience works. Recent updates to Google’s quality…
Continue Reading AI Content, Google Quality Raters and Shifting Search Traffic→
As search evolves, marketers must adapt. Traditional Search Engine Optimisation (SEO) focuses on increasing a website’s rank on search engine results pages (SERPs) by optimising…
Continue Reading Generative Engine Optimisation (GEO) vs SEO: Understanding the Key Differences→
In April 2025 Google announced an update to its use of country code top-level domains and explained how its approach to localising search experiences has…
Google has recently rolled out major enhancements to Search Console Insights, alongside starting to test a long‑requested annotation feature in Performance reports. These updates to…
Continue Reading Google Search Console Enhancements: Integrated Insights & Annotation Tools→
At Google’s annual developer conference it recently announced the launch of “AI Mode” for Search, a new feature in its search engine that aims to…
Google recently ran it’s annual Marketing Live seminar in 2025. The primary focus this year was predictably how AI will affect the future of advertising…
Continue Reading Key Takeaways From Google Marketing Live 2025→
It’s imperative for successful SEO and paid search marketing campaigns to do keyword research correctly or their performance can be significantly hindered, so we now…
When using both of Google’s reporting tools for SEO – Analytics and Search Console – even the most similar metrics, such as sessions and clicks,…
Continue Reading Data Discrepancies between Google Analytics and Search Console→
Recent statistics show that up to 59.4% of all web traffic globally comes from mobile devices. This makes mobile-first indexing more crucial than ever for…
Google made a significant change to its system last month that caused many popular SEO ranking and data tracking tools to stop reporting results for…
Throughout 2024 Google introduced a number of changes within their search algorithms and results pages that impacted SEO, and not always for the better. Here…
A necessary process for web pages to show up in Google Search results is the automated crawling of websites that are publicly available. Googlebot is…
