What ‘Crawl Budget’ Means for Googlebot
Webmasters have various definitions for ‘crawl budget’, which is a term that refers to Googlebots that crawl websites to index their pages for the search…
SEO Checklist for 2017
Search Console – as we recommended last year, the Google Search Console account should be an essential addition to your website marketing tools, and is free…
The Relationship Between PPC (AdWords) and SEO
A common question with a PPC (Pay-Per-Click) campaign, such as Google AdWords, is why bother bidding on search terms where a site is also ranking…
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Google’s Mobile-first Indexing Announcement
In an important recent blog post by Google, it announced that it has begun experiments to make its search engine index ‘mobile-first’. That means their…
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The Impact of Mobile Site Speed
The expression ‘speed kills’ is often used about driving, but the same could be said about the load times of mobile websites. Perhaps the outcome…
Major Changes to Google’s Keyword Planner
A favourite Google tool is the Keyword Planner – originally known as the Google Keyword Tool – which is used by many SEO and AdWords…