Staying abreast of Google’s algorithm updates is paramount for digital marketers and website owners alike. Google recently rolled out its 2024 Core Update alongside reinforced…
Continue Reading Google’s 2024 Core Update and Enhanced Spam Policies→
Any search engine marketer should understand what factors are not important to Google in determining which websites to rank at the top of the results,…
When reviewing the performance of a website in the search results, marketers need to look at a wide range of possible factors that could influence…
As online platforms continue to prioritise inclusivity, it is imperative to align internal linking strategies with accessibility best practices, as doing so plays a pivotal…
Continue Reading Internal Linking for Accessibility – Best Practices→
Understanding what factors are important to Google in determining which websites to rank at the top of the results are important for any search engine…
Continue Reading Decoding Google Search and Ranking: Part 2 – Confirmed Ranking Signals→
During a recent legal case in the US, Pandu Nayak, the Vice President of Search at Google, had to testify about the inner workings of…
Mastering the art of search engine rankings is the key to online visibility. Google employs a sophisticated algorithm to determine the relevance and authority of…
Continue Reading 5 Key Factors That Determine Optimal Search Rankings→
As the dominant search engine, Google continually refines its algorithms to ensure users have the best possible experience. In recent years, two key factors have…
Continue Reading Google’s Guidelines on Page Experience and Crafting Helpful Content→
The Google Search Status Dashboard provides some interesting status information on the systems that power Google Search and shows the issues that affect many sites…
With all the recent ‘buzz’ around AI search tools. and in particular ChatGPT, Google has recently announced that a new chat based search feature is…
Continue Reading Google AI v ChatGPT and the Search Chatbot Race→
In a follow up to our blog article in January last year (‘Understanding EAT When Optimising For Google’), we now take a look at how…
Continue Reading Google Adds Experience to its EAT Guidelines→
This latest article in our continuing series about Google Search Console explains how Google processes the most widely used data in Search Console – the…
Continue Reading Understanding the Performance Report in Google Search Console→
Launched on 24 March this year, the .au direct domain name was created as a shorter, simpler domain for Australian websites to use. Many existing…
Google Search Console provides reports for website owners and marketers on the way that the search engine can index a website, and if there are…
Continue Reading Simpler Page Issues Report in Google Search Console→
With its prominent placement at the top of the Google Search Engine Results Page (SERP) – and often above position one – everyone is going…
