Changes to ‘nofollow’ Link Identifiers
A key element of website links and their use in link building and SEO has been the use of “nofollow” link attributes. These link controls…
Improving Mobile Website Conversion Rates
It’s a common issue that a mobile website has a lower conversion rate than the desktop version, due to a range of factors. However, since…
Over 50% of Google Searches End Without a Click
By looking at how much of Google’s search traffic is left for anyone other than Google itself, a recent study by SparkToro found that 49%…
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Understanding Canonical URLs
If your website contains any single pages that may be viewed under multiple URLs, or different pages that have very similar content, Google will see…
Google Shows New Website Icons in Mobile Results
Over the past month, Google has been showing small icons for each of the organic search results displayed on mobile and tablet screens. The new…
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SEO Mythbusting Videos from Google
Google has recently started to publish a series of videos under the title of ‘SEO Mythbusting’. They provide some background and insights on some of…
Structured Data and Rich Results Status Reports
Google Search can enable a rich set of features for your webpage in their search results, particularly if it understands the content of the page…
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What is Google RankBrain?
Despite its awful name, Google RankBrain is a key part of the search engine’s ranking algorithm and therefore something that needs to be considered as…
Optimising Content for Google Discover
Google Discover is the term for the information panels – usually news stories – shown on the Google Search app and in other Google browser…
Google’s Test My Site Gets a Full Re-build
As the mobile web is still the most widely used platform where people turn when they want to know, go, do or buy, it’s important…
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Announcing Domain-wide Data now in Search Console
In a follow-up to our latest blog on Search console, Index Coverage Status Reports in Google Search Console, this one takes a look at Google’s…
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Index Coverage Status reports in Google Search Console
We’ve covered Google Search Console in previous posts, and anyone running a website who is concerned about Google traffic to their site should have this…
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Search Marketing with Voice Search Tools
One increasing trend in the search market over the past year or so has been the growth in the volume of searches using voice, either…
PageSpeed Insights Gets a Makeover
Google has launched an improved version of their PageSpeed Insights tool, which is now powered by the highly regarded ‘Lighthouse’ analysis engine. The issue of…
Google Data Centres
Google recently released an inside look into its data centres for the first time. Up until then they have kept their sites under close guard,…