Introducing ‘Google My Business’
At the beginning of June, Google announced the introduction of ‘Google My Business’, the new account for companies to target their local market. This service…
SEO Trends and Scaremongering Sales Tactics
Over the past few years, Google has introduced some high profile updates to their search ranking criteria, in an attempt to improve the quality of…
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The Role and Importance of Landing Pages
If you’re using Google AdWords, a good landing page can provide your business with a series of important benefits, including improving your Quality Score, which…
Google Targets Bad Link Networks
Google has implemented strict approaches over the past year through penalising and removing link building networks and spam guest bloggers from search engine rankings. Guest…
Using Google Webmaster’s Search Query Data
Anybody who regularly runs Google Analytics reports would be familiar with the increasing percentage of keywords bundled into the rather unhelpful “(not provided)” data category.…
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Google Introduces The New ‘Hummingbird’ Search Algorithm
At the end of September Google announced that it had been using its new search algorithm since the end of August. This is important for…
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